冀望透過此課程，延展工業設計科系學生於產品開發訓練歷程中的實務觸角，
讓設計行為在創意發展的想像氛圍裡，增添商業環境對於產品開發的嚴肅期待觀點，
強化商業環境對創新商品於市場價值反應的績效態度。
商品設計的最終要能透過銷售達成，設計師除了企劃能力，設計能力、國際觀，
對於產品市場以及商品銷售必須要有基礎概念，才能橫向溝通發揮設計創意的最佳價值，
為公司及商品謀取最大效益。
本課程藉由如何看市場 / 了解營銷人員銷售語言 / 認識如何銷售商品，
來反思如何利用設計服務，來協助達成設計商品的銷售，以講師與客戶接觸的經驗，
希望帶給設計系學生設計的市場概念。We hope that through this course, we can extend the practical reach of industrial design students in the product development training process.
Let the design behavior be in the imaginative atmosphere of creative development, adding the serious expectations of the business environment for product development,
Strengthen the performance attitude of the business environment in responding to the market value of innovative products.
The ultimate goal of product design must be achieved through sales. In addition to planning capabilities, design capabilities, and international outlook, designers
You must have basic concepts about product markets and product sales in order to communicate horizontally and maximize the value of design creativity.
Seek maximum benefits for the company and products.
This course teaches you how to read the market/understand the sales language of marketers/understand how to sell products.
Let’s reflect on how to use design services to help achieve sales of design products. Based on the lecturer’s experience in contact with customers,
I hope to bring design market concepts to design students.
商品設計的最終要能透過銷售達成，設計師除了企劃能力，設計能力、國際觀，對於產品市場以及商品銷售必須要有基礎概念，才能橫向溝通發揮設計創意的最佳價值，為公司及商品謀取最大效益。
本課程藉由如何看市場/了解營銷人員銷售語言/認識如何銷售商品，來反思如何利用設計服務，來協助達成設計商品的銷售，以講師與客戶接觸的經驗，希望帶給設計系學生設計的市場概念。
課程基礎
1.從認識銷售業務/銷售商品，體驗商品市場價值
2.建構設計的%
The ultimate goal of product design must be achieved through sales. In addition to planning capabilities, design capabilities, and international outlook, designers must have basic concepts about product markets and product sales in order to communicate horizontally to maximize the value of design creativity and seek benefits for the company and products. Maximum benefits.
This course reflects on how to use design services to help achieve sales of designed products through how to see the market/understand the sales language of marketers/understand how to sell products. Based on the lecturer's experience in contact with customers, it is hoped to bring design knowledge to design students. Market concept.
Course Basics
1. Understand the sales business/selling products and experience the market value of the products
2. % of construction design
產品設計與開發/Product Design and Development,2nd ed.
作者Karl T. Ulrich, Steven D Eppinger
譯者張書文，戴華亭
出版MC Graw Hill，2002
策略地圖/Strategy Maps
作者Robert S. & David P. Norton
譯者陳正文等
出版臉譜出版，2004
產品經理的第一本書/The Product Manager’s Handbook
作者Linda Gorchels
譯者戴維儂
出版MC Graw Hill，2006
商品企劃七工具（迅速理解篇）：開發新商品工具集
作者：神田範明/著 譯者：陳耀茂 出版社：中衛
管理設計：創意獲利的關鍵競爭力
作者：凱薩琳．貝斯特 原文作者：Kathryn Best 出版社：麥浩斯
Product Design and Development/Product Design and Development,2nd ed.
AuthorKarl T. Ulrich, Steven D Eppinger
Translator: Zhang Shuwen, Dai Huating
PublishedMC Graw Hill, 2002
Strategy Maps/Strategy Maps
AuthorRobert S. & David P. Norton
TranslatorChen Zhengwen et al
Published by Facebook Publishing, 2004
The Product Manager’s Handbook
AuthorLinda Gorchels
TranslatorAvennon
PublishedMC Graw Hill, 2006
Seven Tools for Product Planning (Quick Understanding): Tool Set for Developing New Products
Author: Noriaki Kanda/Author Translator: Chen Yaomao Publisher: Zhongwei
Management design: the key competitiveness for creative profit
Author: Kathleen. Best Original author: Kathryn Best Publisher: Ma Haos
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 隨堂作業隨堂作業 Homework |
50 | 課堂間的作業練習 |
| 期末報告期末報告 Final report |
40 | 期末的商品提案報告 |
| 出席情況出席情況 Attendance |
10 |
