民意調查已被企業、政府與媒體等機關廣泛運利，目的是要瞭解民眾或消費者的意向。民意調查的實施有其理論層面與操作層面，而本課程的目標就是讓同學認識民意調查的理論概念與實際操作的技巧，並藉由實際演練民意調查，讓同學在理論與實務上都能有廣泛的收穫。Opinion polls have been widely used by companies, governments, media and other organizations to understand the intentions of the public or consumers. The implementation of public opinion polls has both theoretical and operational aspects. The goal of this course is to allow students to understand the theoretical concepts and practical skills of public opinion polls, and to practice public opinion polling so that students can master both theory and practice. Extensive harvest.
陳陸輝主編，2013，民意調查新論，台北：五南出版
汪志忠、鄭雅云，2016，基礎應用統計實務(未出版)。
陳陸輝、黃信豪、章榮明、劉嘉薇譯，（2008) ，解讀民意調查，台北：五南出版社
Editor-in-chief Chen Luhui, 2013, New Theory of Public Opinion Polling, Taipei: Wunan Publishing House
Wang Zhizhong, Zheng Yayun, 2016, Basic Applied Statistics Practice (unpublished).
Translated by Chen Luhui, Huang Xinhao, Zhang Rongming, and Liu Jiawei, (2008), Interpreting Public Opinion Surveys, Taipei: Wunan Publishing House
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 分組報告分組報告 Group report |
70 | 期中期末各一次進度報告 |
| 課堂參與課堂參與 class participation |
30 |
