一般都認為，能夠將無形的文化內容，透過再造、加值與商品化的過程，而藉用產品和服務呈現形式的「文化產業」（cultural industries），是附加價值最高、更具精神價值、永續性與在地全球化可能性的一種知識經濟產業。
然而，不論是學界朗朗上口的「文化創意產業」、「遺產工業」等概念，或是文建會含括廣告、建築、藝術及古董市場、工藝、設計、流行設計與時尚、電影與錄影帶、休閒軟體遊戲、音樂、表演藝術、出版、軟體與電腦服務業、電視與廣播等十三項重點計畫的「創意產業」概念，不論是強調日常生活的美學化，還是呈現符號與象徵的文化活動，都似乎寬廣模糊到讓人摸不著頭緒。
然而，回歸到實務層面來看，不論文化活動或文化產業的發展，皆不免涉及到法源、組織、經費、人事與設備等現實條件，文化活動的進行、文化與文化產業的發展，皆有賴於文化行政從業人員能夠有效管理與推動這些繁雜的庶務，以及扮演「文化行動者與組織╱參與者╱政府」間的協調者角色。
本門課程即在於協助同學從實務層面來認識與討論文化活動的相關議題。
本門課程的目標，即在於協助同學逐步認識文化的意涵、作用與文化產業化等的特性，進而了解文化行政所涉及的政策、法源與組織、經費與人事等業務與相關議題，以及文化行政從業人員應有的觀念與涵養，同時透過分析與檢討政府有關文化產業的政策與措施，期以提供同學進一步思考如何有效管理繁雜的文化行政庶務。It is generally believed that "cultural industries" (cultural industries), which can take intangible cultural content and present it in the form of products and services through the process of re-engineering, value-adding and commercialization, are the ones with the highest added value, more spiritual value, and A knowledge economy industry with sustainability and local globalization possibilities.
However, whether it is the catchy concepts of "cultural and creative industries" and "heritage industries" in the academic world, or the Cultural Council's terms including advertising, architecture, art and antique markets, crafts, design, popular design and fashion, film and video Bands, casual software games, music, The concept of "creative industries" in the thirteen key projects including performing arts, publishing, software and computer services, and television and radio seems to be broad and vague, whether it emphasizes the aestheticization of daily life or the cultural activities that present signs and symbols. So confusing.
However, returning to the practical level, the development of cultural activities or cultural industries inevitably involves practical conditions such as legal sources, organizations, funds, personnel, and equipment. The conduct of cultural activities and the development of culture and cultural industries all depend on Practitioners in cultural administration can effectively manage and promote these complex general affairs, and play the role of coordinator between "cultural actors and organizations/participants/government".
This course aims to help students understand and discuss issues related to cultural activities from a practical perspective.
The goal of this course is to help students gradually understand the meaning, role and characteristics of cultural industrialization, and then understand the policies, legal sources and organizations, funding and personnel and other business and related issues involved in cultural administration, and The concept and cultivation that cultural administrative practitioners should have, and through analysis and review of government policies and measures related to the cultural industry, are expected to provide students with further thinking on how to effectively manage complex cultural administrative affairs.
David Hesmondhalgh, 廖珮君譯。2008。《文化產業分析》。台北：韋伯。
李天鐸編著。2011。《文化創意產業讀本：創意管理與文化經濟》。台北：遠流。
夏學理等。2004。《文化行政》。台北：五南。
夏學理等編。2002。《藝術管理》。台北：五南。
夏學理等。2008。《文化創意產業概論》。台北：五南。
夏學理等。2005。《文化機構與藝術組織》。台北：五南。
郭為藩。2006。《全球視野的文化政策》。台北：心理。
許文志等箸。2009。《地方產業創新策略》。台北：五南。
丹麥文化部等，李璞良等譯。2003。《丹麥的創意潛力》。台北：典藏藝術家庭。
林信華。2002。《文化政策新論》。台北：揚智。
鄭自隆等。2005。《文化行銷》。台北：空大。
David Caves, 仲曉玲等譯。2003。《文化創意產業：以契約達成藝術與商業的媒合》。台北：典藏藝術家庭出版。
David Throsby, 張維倫等譯。2003。《文化經濟學》。台北：典藏藝術家庭。
John Pick, 江靜玲編譯。1995。《藝術與公共政策》。台北：桂冠。
John Tomlinson, 鄭棨元、陳慧慈譯。2007。《文化與全球化的反思》。台北：韋伯。
Toby Miller等，馮建三譯。2002。《文化政策》。台北：巨流。
Toby Miller等，馮建三譯。2003。《全球好萊塢》。台北：巨流。
William J. Byrnes, 桂雅文等譯。2004。《藝術管理這一行》。台北：五觀藝術管理。
David Hesmondhalgh, translated by Liao Peijun. 2008. "Cultural Industry Analysis". Taipei: Weber.
Compiled by Li Tianduo. 2011. "Cultural and Creative Industries Reader: Creative Management and Cultural Economy". Taipei: Yuanliu.
Xia Xueli et al. 2004. "Cultural Administration". Taipei: Wunan.
Edited by Xia Xuelia and others. 2002. "Arts Management". Taipei: Wunan.
Xia Xueli et al. 2008. "Introduction to Cultural and Creative Industries". Taipei: Wunan.
Xia Xueli et al. 2005. "Cultural Institutions and Arts Organizations." Taipei: Wunan.
Guo Weifan. 2006. "Cultural Policy in a Global Perspective". Taipei: Psychology.
Xu Wenzhi waited for chopsticks. 2009. "Local Industrial Innovation Strategy". Taipei: Wunan.
Danish Ministry of Culture and others, translated by Li Puliang and others. 2003. "Denmark's Creative Potential". Taipei: Collection Art Family.
Lin Xinhua. 2002. "New Essays on Cultural Policy". Taipei: ALi.
Zheng Zilong et al. 2005. "Cultural Marketing". Taipei: Kongda.
Translated by David Caves, Zhong Xiaoling and others. 2003. "Cultural and Creative Industries: Using Contracts to Match Art and Business." Taipei: Collecting Arts Family Publishing.
Translated by David Throsby, Zhang Weilun and others. 2003. "Cultural Economics". Taipei: Collection Art Family.
John Pick, compiled by Jiang Jinling. 1995. "Art and Public Policy." Taipei: Laurel.
John Tomlinson, translated by Zheng Jiyuan and Chen Huici. 2007. "Rethinking Culture and Globalization." Taipei: Weber.
Toby Miller et al., translated by Feng Jiansan. 2002. "Cultural Policy". Taipei: Juliu.
Toby Miller et al., translated by Feng Jiansan. 2003. "Global Hollywood". Taipei: Juliu.
Translated by William J. Byrnes, Gui Yawen and others. 2004. "Arts Management as a Business". Taipei: Five Views Art Management.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席上課、發問與參與討論出席上課、發問與參與討論 Attend classes, ask questions and participate in discussions |
20 | |
| 課程主題測驗課程主題測驗 Course Topic Quiz |
20 | |
| 結合觀賞影片與課程內容之心得報告結合觀賞影片與課程內容之心得報告 An experience report combining watching videos and course content |
60 | 繳交2次觀賞影片Word電子檔心得報告 |
