本課程為上學期「民意與民意調查理論」的承續課程，除了對民意及民意調查理論有深入的探討外，更著重在於實際的調查企畫，問卷擬定，訪員訓練、管理，調查實施等實際應用的學習。課程目的在使修課學生能透過課程，瞭解民意與民主政治的重要關係，同時對於實務應用面的民意調查能有實務經驗的認識，能夠培養區隔民意調查的品質與瞭解其中關鍵，以培養能夠獨立規劃調查研究案為最終教學目標。This course is a continuation of the "Public Opinion and Public Opinion Survey Theory" last semester. In addition to an in-depth discussion of public opinion and public opinion survey theory, it also focuses on actual survey planning, questionnaire formulation, interviewer training, management, survey implementation, etc. Practical applied learning. The purpose of the course is to enable students to understand the important relationship between public opinion and democratic politics through the course. At the same time, they can have practical experience in understanding public opinion polling in practical applications, cultivate the qualities that distinguish public opinion polling, and understand the key to cultivating students. The ultimate teaching goal is to be able to independently plan investigation and research projects.
本課程為上學期「民意與民意調查理論」的承續課程，進一步著重於實際的調查企畫，問卷擬定，訪員訓練、管理，調查實施等實際應用的學習。課程目的在使修課學生能透過課程，對於實務應用面的民意調查能有實務經驗的認識，能夠培養區隔民意調查的品質與瞭解其中關鍵，以培養能夠獨立規劃調查研究案為最終教學目標。
This course is a continuation of the "Public Opinion and Public Opinion Survey Theory" course from the previous semester. It further focuses on practical application learning such as actual survey planning, questionnaire formulation, interviewer training, management, and survey implementation. The purpose of the course is to enable students to gain practical experience in public opinion surveys with practical applications through the course, to develop the quality of differentiated public opinion surveys and to understand the key points, with the ultimate teaching goal of cultivating the ability to independently plan survey research projects. .
教科書：
國立政治大學選舉研究中心/主編，2001，民意調查，（舊版）
陳陸輝 主編陳義彥、黃紀等合著，民意調查新論，台北：五南。（最新版）
上面二本原則上大致相同，後者為前者之延伸增修版，可以二擇一。
Wolfgang Donsbach，民意與民調研究，台北：韋伯出版。
Textbook:
National Chengchi University Election Research Center/Chief Editor, 2001, Public Opinion Survey, (Old Edition)
Chen Luhui, editor-in-chief, co-authored by Chen Yiyan, Huang Ji et al., New Theory of Public Opinion Surveys, Taipei: Wunan. (Latest version)
The above two books are basically the same in principle. The latter is an extended and revised version of the former. You can choose one of the two.
Wolfgang Donsbach, Public Opinion and Polling Research, Taipei: Weber Publishing.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | |
| 期末考期末考 final exam |
30 | |
| 課堂參與佔課堂參與佔 Class participation accounts for |
40 | 含作業與出席及相應民調實習 |
