本課程主要提供修習產業經濟組學生一個產業組織的進階延伸課程，內容延續基礎的產業經濟理論，將市場與產業探討的主題延伸至代工、品牌、創新與產品整合，以及廠商在面對網路外部性時，產業中廠商如何互動的競爭策略。本課程著重學生分析能力的培養，鼓勵學生閱讀廠商與產業有關的報紙雜誌，從中取得個案研究的機會。課程講授將儘量配合產業現況及個案分析，使學生有能力將產業組織理論應用於實際議題的分析。This course mainly provides an advanced extension course for the training of an industry organization for economic students. The content extends the basic industry economics discussion, extending the themes of market and industry discussion to OEM, brand, innovation and product integration, and manufacturers in-person meeting When online externalities, how manufacturers in the industry interact with each other's competition strategy. This course focuses on cultivating students' analytical abilities, encouraging students to read newspapers and magazines related to manufacturers and industries, and obtain opportunities for case research. The course lecture will cooperate with the industry's current situation and case analysis as much as possible, so that students can have the ability to apply industry organization theory to the analysis of actual topics.
本課程係產業組織的延續課程，課程將討論如何提升廠商附加價值的議題，如廠商委外代工與品牌的價值；廣告與無形資產品牌的建立；討論主題也觸及開創高附加價值的藍海策略，包括廠商的產品創新與研究發展、產品的多樣化及系統整合策略。除此之外，本課程也將探討網路經濟的議題，包括的網路外部性的基礎理論，以及面對由此衍生互補性產品所構成不同系統的組合時，廠商所可以採取的競爭與合作的策略；廠商如何利用高的轉換成本鎖定消費者構成競爭的優勢；廠商在開發產品採取開放性系統與封閉性系統的選擇，以及產業標準化的競爭策略。課程將配合產業現況及個案的討論以強化學生的學習，而政府的政策及法令的管制對廠商及產業的影響也在探討之列，希望藉此系列課程增加學生學習產業經濟學的廣度與深度。
This course will discuss the topics of how to improve the value of manufacturers' additional value, such as the value of outsourced OEM and brand; the establishment of advertising and intangible asset brands; the discussion topics also touch and develop blue sea strategies with high additional value , including the manufacturer's product innovation and research and development, product diversity and system integration strategies. In addition, this course will also explore the issues of network economy, including the basic theories of network externalities, and the competition that manufacturers can adopt when they form different systems of the resulting interconnected products. Cooperation strategies; how manufacturers can use high conversion costs to lock consumer structure competition advantages; manufacturers adopt open and closed systems choices in developing products, as well as industry standardized competition strategies. The course will cooperate with industry presentations and discussions on cases to enhance students' learning, and the impact of government policies and regulations on manufacturers and industries is also being explored. We hope that this series of courses will increase the breadth and depth of students' learning industry economics. .
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| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 報告及平時成績報告及平時成績 Report and peacetime achievements |
30 | |
| 期中考期中考 Midterm exam |
35 | |
| 期末考期末考 Final exam |
35 |
