本課程主要提供修習產業經濟組學生一個產業組織的進階延伸課程，內容延續基礎的產業經濟理論，將市場與產業探討的主題延伸至代工、品牌、創新與產品整合，以及廠商在面對網路外部性時，產業中廠商如何互動的競爭策略。本課程著重學生分析能力的培養，鼓勵學生閱讀廠商與產業有關的報紙雜誌，從中取得個案研究的機會。課程講授將儘量配合產業現況及個案分析，使學生有能力將產業組織理論應用於實際議題的分析。This course mainly provides students in the industrial economics group with an advanced extension course on industrial organizations. The content continues the basic industrial economic theory and extends the themes of market and industry discussion to OEM, brand, innovation and product integration, as well as the challenges faced by manufacturers. Network externalities are the competitive strategies of how manufacturers in an industry interact. This course focuses on cultivating students' analytical abilities and encourages students to read newspapers and magazines related to manufacturers and industries to obtain case study opportunities. The course teaching will try its best to match the current industrial situation and case analysis, so that students can apply industrial organization theory to the analysis of practical issues.
本課程係產業組織的延續課程，課程將討論如何提升廠商附加價值的議題，如廠商委外代工與品牌的價值；廣告與無形資產品牌的建立；討論主題也觸及開創高附加價值的藍海策略，包括廠商的產品創新與研究發展、產品的多樣化及系統整合策略。除此之外，本課程也將探討網路經濟的議題，包括的網路外部性的基礎理論，以及面對由此衍生互補性產品所構成不同系統的組合時，廠商所可以採取的競爭與合作的策略；廠商如何利用高的轉換成本鎖定消費者構成競爭的優勢；廠商在開發產品採取開放性系統與封閉性系統的選擇，以及產業標準化的競爭策略。課程將配合產業現況及個案的討論以強化學生的學習，而政府的政策及法令的管制對廠商及產業的影響也在探討之列，希望藉此系列課程增加學生學習產業經濟學的廣度與深度。
This course is a continuation course of industrial organization. The course will discuss how to enhance the added value of manufacturers, such as the value of outsourcing and branding; the establishment of advertising and intangible assets brands; the discussion topics will also touch on the blue ocean strategy of creating high added value. , including manufacturers’ product innovation and research and development, product diversification and system integration strategies. In addition, this course will also explore the issues of the Internet economy, including the basic theory of Internet externalities, and the competition and competition that manufacturers can take when faced with the combination of different systems composed of complementary products. Cooperation strategies; how manufacturers use high switching costs to lock in consumers to form competitive advantages; manufacturers adopt the choice of open systems or closed systems when developing products, as well as the competitive strategy of industry standardization. The course will be combined with the discussion of current industry conditions and cases to strengthen students' learning. The impact of government policies and legal controls on manufacturers and industries will also be discussed. It is hoped that this series of courses will increase the breadth and depth of students' learning of industrial economics. .
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Shy, Oz, 2001, The economics of network industries, Cambridge, MA: MIT Press.
Chen Zhengcang, Lin Huiling, Chen Zhongrong, and Zhuang Chunfa, 2007, Industrial Economics, Taipei Shuangye Bookstore.
Nuo Ban, Liu Chunhang, Zhang Jin, 2007, Global Business Revolution-Industrial Concentration, System Integration and Waterfall Effect, Nankai University.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 報告及平時成績報告及平時成績 Reports and daily results |
30 | |
| 期中考期中考 midterm exam |
35 | |
| 期末考期末考 final exam |
35 |
