本課程主要在探討消費者與廠商的行為,尤其是產業結構不同下,廠商採行各種不同訂價策略。
本課程為理論基礎,在未來攻讀產業組織策略管理及行銷等課程時助益頗大。This course mainly explores the behavior of consumers and manufacturers, especially the various pricing strategies adopted by manufacturers under different industrial structures.
This course is a theoretical basis and will be of great help when studying courses such as industrial organization strategic management and marketing in the future.
RS. PINDYCK, DL. RUBINFELD MICROECONOMICS
RS. P Indy CK, DL. Rubin Fe LD microeconomics
評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
---|---|---|
期中考期中考 midterm exam |
30 | |
平時考平時考 Take the test at ordinary times |
20 | |
期末考期末考 final exam |
50 |