透過TED的影片觀摩與討論加上PPT的編輯與發表強化學生的溝通與表達; 透過創意與創新的課程與實作讓學生探索自己的創新與團隊合作的能力;透過專題討論與分享讓學生理解世界經濟發展的趨勢,為自己進入職場做暖身.Strengthen students’ communication and expression through TED video viewing and discussion plus PPT editing and presentation; let students explore their own innovation and teamwork abilities through creative and innovative courses and practices; let students understand through topic discussions and sharing The trend of world economic development will prepare you for entering the workplace.
參與感行銷時代
你,就是媒體
超獨居時代的潛商機
顧客經驗管理
新精品行銷時代
星巴克模式
商業雜誌
今周刊
哈佛商業評論
天下雜誌
遠見雜誌
0-1
盒內思考
跟TED學表達
向賈伯斯學習
The era of participatory marketing
You are the media
Potential business opportunities in the era of super solitary living
Customer experience management
The New Era of Boutique Marketing
Starbucks model
Business Magazine
Today's Weekly
Harvard Business Review
Tianxia Magazine
Vision Magazine
0-1
Thinking inside the box
Learn expression from TED
Learn from Steve Jobs
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 class participation |
50 | 出席率,上課秩序,參與討論,小組活動的表現 |
| 期中作業期中作業 midterm assignment |
20 | |
| 期末作業期末作業 final assignment |
30 |
