1485 - 行銷與顧客經驗管理 英授 Taught in English
Marketing and Customer Experience Management
教育目標 Course Target
透過TED的影片觀摩與討論加上PPT的編輯與發表強化學生的溝通與表達; 透過創意與創新的課程與實作讓學生探索自己的創新與團隊合作的能力;透過專題討論與分享讓學生理解世界經濟發展的趨勢,為自己進入職場做暖身.
Through TED video viewing and discussion plus PPT editing and presentation, students' communication and expression are strengthened; through creative and innovative courses and practices, students are allowed to explore their own innovation and teamwork abilities; through special discussions and sharing, students are allowed to understand the trends in world economic development and prepare themselves for the workplace.
參考書目 Reference Books
參與感行銷時代
你,就是媒體
超獨居時代的潛商機
顧客經驗管理
新精品行銷時代
星巴克模式
商業雜誌
今周刊
哈佛商業評論
天下雜誌
遠見雜誌
0-1
盒內思考
跟TED學表達
向賈伯斯學習
The era of participatory marketing
You are the media
Potential business opportunities in the era of super solitary living
Customer experience management
The New Era of Boutique Marketing
Starbucks model
Business Magazine
Today's Weekly
Harvard Business Review
Tianxia Magazine
Vision Magazine
0-1
Thinking inside the box
Learn expression from TED
Learn from Steve Jobs
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
課堂參與 class participation |
50 | 出席率,上課秩序,參與討論,小組活動的表現 |
|
期中作業 midterm assignment |
20 | |
|
期末作業 final assignment |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1485
- 學分 Credit: 0-3
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上課時間 Course Time:Friday/5,6,7[M145]
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授課教師 Teacher:陳人孝
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修課班級 Class:國貿系1-4
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