Home
國際經營與貿易學系
course information of 104 - 2 | 1485 Marketing and Customer Experience Management(行銷與顧客經驗管理)

Taught In English1485 - 行銷與顧客經驗管理 Marketing and Customer Experience Management


教育目標 Course Target

透過TED的影片觀摩與討論加上PPT的編輯與發表強化學生的溝通與表達; 透過創意與創新的課程與實作讓學生探索自己的創新與團隊合作的能力;透過專題討論與分享讓學生理解世界經濟發展的趨勢,為自己進入職場做暖身.Through TED video viewing and discussion, plus PPT editing and presentation, students enhance students' communication and expression; through creative and innovative courses and practices, students can explore their own ability to cooperate with innovation and teams; through topic discussion and sharing, students can understand the trends of world economic development and warm up for their entry into the field.


參考書目 Reference Books

參與感行銷時代
你,就是媒體
超獨居時代的潛商機
顧客經驗管理
新精品行銷時代
星巴克模式
商業雜誌
今周刊
哈佛商業評論
天下雜誌
遠見雜誌
0-1
盒內思考
跟TED學表達
向賈伯斯學習
Participation in the marketing era
You are the media
A super-independent expatriate era
Customer Experience Management
New high-quality marketing era
Starbucks mode
Business Magazine
This weekly magazine
Harvard Business Review
The world's mystery
See the magazine
0-1
Thinking in the box
Expressing with TED learning
Learn from Jabs


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
課堂參與課堂參與
Class Participation
50 出席率,上課秩序,參與討論,小組活動的表現
期中作業期中作業
Midterm operation
20
期末作業期末作業
Final operation
30

授課大綱 Course Plan

Click here to open the course plan. Course Plan
交換生/外籍生選課登記 - 請點選下方按鈕加入登記清單,再等候任課教師審核。
Add this class to your wishlist by click the button below.
請先登入才能進行選課登記 Please login first


相似課程 Related Course

很抱歉,沒有符合條件的課程。 Sorry , no courses found.

Course Information

Description

學分 Credit:0-3
上課時間 Course Time:Friday/5,6,7[M145]
授課教師 Teacher:陳人孝
修課班級 Class:國貿系1-4
選課備註 Memo:
This Course is taught In English 授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 40 person in the class.
目前選課人數為 40 人。

請先登入才能進行選課登記 Please login first