所謂「商品化」是指，將已開發的技術，使用於產品的（1）開發（2）生產及（3）銷售或（4）適用於有關製成技術的提高。換句話說，商品化就是在本來非常相似，甚或完全一樣的實質產品上，賦予不同商標、包裝、定價、標示、說明與定位過程，以及廣告的訴求加以概念化後，在消費者的心目中、市場的評價上所產生的差異,用實務角度來說明商品化與行銷的關係, 進而了解行銷的手法The so-called "commercialization" means that the developed technology is used in the product (1) development (2) production and (3) sales or (4) to improve related production technology. In other words, commodityization is the difference in the evaluation of consumers and markets in the minds of consumers from practical perspectives to explain the relationship between commodityization and marketing from practical perspectives to markets, and then understand the marketing methods.
自行製作教材及剪報資料
Self-made textbooks and editing materials
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出缺勤出缺勤 Absent from work |
20 | 出席率 |
| 期中考期中考 Midterm exam |
30 | 交報告 |
| 期末考期末考 Final exam |
50 | 分組簡報 |
