所謂「商品化」是指，將已開發的技術，使用於產品的（1）開發（2）生產及（3）銷售或（4）適用於有關製成技術的提高。換句話說，商品化就是在本來非常相似，甚或完全一樣的實質產品上，賦予不同商標、包裝、定價、標示、說明與定位過程，以及廣告的訴求加以概念化後，在消費者的心目中、市場的評價上所產生的差異,用實務角度來說明商品化與行銷的關係, 進而了解行銷的手法The so-called "commercialization" refers to using developed technology to (1) develop (2) produce and (3) sell products or (4) apply it to the improvement of related manufacturing technology. In other words, commercialization is the process of assigning different trademarks, packaging, pricing, labelling, descriptions and positioning to essentially similar or even identical products, as well as the conceptualization of advertising appeals, in the minds of consumers. The difference in market evaluation is used to explain the relationship between commercialization and marketing from a practical perspective, and then to understand the marketing techniques.
自行製作教材及剪報資料
Make your own teaching materials and newspaper clippings
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出缺勤出缺勤 absence from work |
20 | 出席率 |
| 期中考期中考 midterm exam |
30 | 交報告 |
| 期末考期末考 final exam |
50 | 分組簡報 |
