1.每堂課皆以影片實例解析日本的餐旅、零售、服務業的行銷。
2.透過影片解析日本熱門觀光餐旅、服務零售產業及其代表企業的行銷。
3.探討東京關東地區、仙台東北地區、北海道、金澤北陸地區、四國九州與沖繩的餐旅、服務、零售業。
4.以影片介紹日本經貿、觀光、餐飲、零售與服務產業之現況與展望。
5.課程內容涵蓋：餐飲、旅遊、旅館、休閒、主題樂園、流通、量販、百貨、貿易、鐵道、零售、溫泉、汽車等產業。1. Each class uses video examples to analyze marketing in Japan’s hospitality, retail, and service industries.
2. Analyze the marketing of Japan's popular tourism, hotel, service and retail industries and their representative companies through videos.
3. Discuss the hospitality, service, and retail industries in the Tokyo Kanto region, Sendai Tohoku region, Hokkaido, Kanazawa Hokuriku region, Shikoku Kyushu, and Okinawa.
4. Use videos to introduce the current status and prospects of Japan’s economic and trade, tourism, catering, retail and service industries.
5. The course content covers: catering, tourism, hotels, leisure, theme parks, circulation, mass merchandisers, department stores, trade, railways, retail, hot springs, automobiles and other industries.
1.日本經貿與產業講義集，林紹煌編著(未出版)
2. JR PASS新幹線 日本旅行精品書 2016-2017升級第七版 楊春龍著 采葒出版社
(電話:02-2609-1246 )
1. Collection of Lecture Notes on Japanese Economy, Trade and Industry, compiled by Lin Shaohuang (unpublished)
2. JR PASS Shinkansen Japan Travel Book 2016-2017 Upgraded Seventh Edition Written by Yang Chunlong Caihong Publishing House
(Tel: 02-2609-1246)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 usual results |
60 | 1.上課出席與討論40% 2.作業20% |
| 期中考期中考 midterm exam |
20 | 筆試(課堂影片案例內容) |
| 期末考期末考 final exam |
20 | 筆試(課堂影片案例內容) |
