1347 - 日本經貿與產業 英授 Taught in English
Japanese Business and Industry
教育目標 Course Target
1.每堂課皆以影片實例解析日本的餐旅、零售、服務業的行銷。
2.透過影片解析日本熱門觀光餐旅、服務零售產業及其代表企業的行銷。
3.探討東京關東地區、仙台東北地區、北海道、金澤北陸地區、四國九州與沖繩的餐旅、服務、零售業。
4.以影片介紹日本經貿、觀光、餐飲、零售與服務產業之現況與展望。
5.課程內容涵蓋：餐飲、旅遊、旅館、休閒、主題樂園、流通、量販、百貨、貿易、鐵道、零售、溫泉、汽車等產業。
1. Each class uses video examples to analyze Japanese restaurant, tourism, retail and service marketing.
2. Through the video, analyze the popular Japanese restaurant, service and retail industries and their marketing representative companies.
3. Explore the restaurant, service and retail industries in Tokyo, Kwantung, Sendai Northeast, Hokkaido, Kinzawa Northland, Kyushu and Okara.
4. Use the video to introduce the current situation and prospects of Japanese trade, tourism, catering, retail and service industries.
5. Course content covers: catering, travel, hotel, leisure, theme park, circulation, quantity, department stores, trade, railway, retail, hot springs, automobiles and other industries.
參考書目 Reference Books
1.日本經貿與產業講義集，林紹煌編著(未出版)
2. JR PASS新幹線 日本旅行精品書 2016-2017升級第七版 楊春龍著 采葒出版社
(電話:02-2609-1246 )
1. Collection of Japanese Trade and Industry Lectures, edited by Lin Shuhuang (not published)
2. JR PASS New Line Japanese Travel Book 2016-2017 Upgraded Seventh Edition by Yang Chunlong Caihua Publishing House
(Tel: 02-2609-1246)
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平時成績 Regular achievements |
60 | 1.上課出席與討論40% 2.作業20% |
|
期中考 Midterm exam |
20 | 筆試(課堂影片案例內容) |
|
期末考 Final exam |
20 | 筆試(課堂影片案例內容) |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1347
- 學分 Credit: 0-3
-
上課時間 Course Time:Tuesday/6,7,8[M230]
-
授課教師 Teacher:林紹煌
-
修課班級 Class:共選修3,4(企管系開)
-
選課備註 Memo:行銷學群選修，全校可選。第一堂課必到。
交換生/外籍生選課登記
請點選上方按鈕加入登記清單，再等候任課教師審核。
Add this class to your wishlist by clicking the button above.