1.學習企業經營策略的理論及程序
2.瞭解產業環境對企業經營策略的影響
3.藉由個案的分析深入瞭解各種策略觀念，並能應用於實務中
4.參與實務性競賽或專題，以提升職場就業能力
5.以問題導向學習的方法，完成企業端所指定的專題1. Learn the theories and procedures of corporate business strategies
2. Understand the impact of the industrial environment on corporate business strategies
3. Understand various strategic concepts through case analysis and apply them in practice
4. Participate in practical competitions or special topics to improve workplace employability
5. Use problem-oriented learning method to complete the topics designated by the enterprise
本課程以個案教學為主，課堂中將發放10個國內本土企業之個案，並搭配參考教材的講授。
（可能討論的個案包含85度C、宏廣公司、王品、春水堂、薰衣草森林、勝華、拓凱、喬山、聚陽、中國砂輪、廣運機械等）
參考教材以于卓民、李吉仁，2013年，策略管理精論，前程文化出版 及Grant, Contemporary Strategy analysis, Blackwell Press 為主，並搭配一些較具前瞻性的管理論文或文獻。
This course is mainly based on case teaching. 10 cases of domestic domestic enterprises will be distributed in the classroom, and will be taught with reference materials.
(Possible cases discussed include 85 Degree C, Hongguang Company, Wangpin, Chunshuitang, Lavender Forest, Shenghua, Tuokai, Qiaoshan, Juyang, China Grinding Wheel, Guangyun Machinery, etc.)
The reference textbooks are mainly Yu Zhuomin and Li Jiren, 2013, Essence of Strategic Management, Qiancheng Culture Publishing and Grant, Contemporary Strategy Analysis, Blackwell Press, as well as some more forward-looking management papers or literature.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末考期末考 final exam |
25 | |
| 個人小考與課堂表現個人小考與課堂表現 Personal quizzes and class performance |
20 | |
| 小組期中報告與個案預習報告小組期中報告與個案預習報告 Group mid-term report and case preview report |
25 | |
| 小組期末報告小組期末報告 Final report of the group |
30 |
