This course covers emerging online technologies and trends and their influence on the electronic commerce marketplace. Students will learn various revenue models and how to market on the Web. Next, the course covers online auctions and various legal and ethical issues. Students will learn about important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. Finally, students learn how to plan for electronic commerce.
產業與學界對於電子商務的重視，從最直接的資訊管理相關科系所紛紛規劃與電子商務相關的課程，以接應此領域之相關人才需求大增。除此之外，其他非資訊管理相關的科系亦開始在課程設計中出現所謂「電子商務」課程。本課程將結合餐旅類電子商務之概念性的規劃架構，作為學生為因應電子商務發展，與對電子商務知識的方向上重要的參考。

This course covers emerging online technologies and trends and their influence on the electronic commerce marketplace. Students will learn various revenue models and how to market on the Web. Next, the course covers online auctions and various legal and ethical issues. Students will learn about important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. Finally, students learn how to plan for electronic commerce.
The industry and academia attach great importance to e-commerce, and departments from the most direct information management-related departments have planned e-commerce-related courses to meet the surge in demand for relevant talents in this field. In addition, other non-information management related departments have also begun to include so-called "e-commerce" courses in curriculum design. This course will combine the conceptual planning structure of e-commerce in hospitality and hospitality, serving as an important reference for students to respond to the development of e-commerce and the direction of e-commerce knowledge.

產業與學界對於電子商務的重視，從最直接的資訊管理相關科系所紛紛規劃與電子商務相關的課程，以接應此領域之相關人才需求大增。除此之外，其他非資訊管理相關的科系亦開始在課程設計中出現所謂「電子商務」課程。本課程將結合餐旅類電子商務之概念性的規劃架構，作為學生為因應電子商務發展，與對電子商務知識的方向上重要的參考。

The industry and academia attach great importance to e-commerce, and departments from the most direct information management-related departments have planned e-commerce-related courses to meet the surge in demand for relevant talents in this field. In addition, other non-information management related departments have also begun to include so-called "e-commerce" courses in curriculum design. This course will combine the conceptual planning structure of e-commerce in hospitality and hospitality, serving as an important reference for students to respond to the development of e-commerce and the direction of e-commerce knowledge.

Textbook: Gary Schneider, E-Business, Tenth Edition. Course Technology, Cengage Learning Incorporated, 2013, ISBN-978-1-133-52684-1

Textbook: Gary Schneider, E-Business, Tenth Edition. Course Technology, Cengage Learning Incorporated, 2013, ISBN-978-1-133-52684-1