本課程之目的在訓練學生對於餐旅產業運作方式產生更深入之瞭解，增加其對產業之技術、財務、市場、產品行銷等營運方面之資訊，有助於學生對於觀念化能力之培養，並增加其對於餐旅產業發展之掌握，包括特定產品之特性，相關人力資源與知識運用等不同之產業活動，最終可使修課同學對未來餐旅企業實務之組成與運作有足夠的瞭解。

The purpose of this course is to train students to develop a deeper understanding of how the hospitality industry operates, to increase their knowledge of the technology, finance, market, product marketing and other operational aspects of the industry, to help students develop conceptual abilities, and to increase their understanding of the development of the hospitality industry, including the characteristics of specific products, related human resources and knowledge application, and other different industrial activities. Ultimately, this course will enable students to have a sufficient understanding of the composition and operation of future hospitality business practices.

就產業分析方法而言，其基本上的概念在設法掌握周遭環境之狀況與變化，並以各種構面來進行細部的描述與分析。分析時，考量的面向應具備三大特點：第一為細緻周延、第二是系統化、第三則是循策略點進行有次序之解析，使產業分析與決策間緊密的結合，藉以釐清企業策略背後的產業環境脈絡。因此本課程以產業矩陣作為產業分析的主體架構，配合大環境因素與五力競爭分析，分別描述餐旅產業各經營策略的內涵；對於產業的演變，也將以產業生命週期來找出台灣餐旅產業之特性、趨勢與關鍵成功因素。

As far as the industrial analysis method is concerned, the basic concept is to try to grasp the conditions and changes in the surrounding environment, and to carry out detailed description and analysis from various aspects. During analysis, the considerations should have three major characteristics: first, meticulous and comprehensive, second, systematic, and third, orderly analysis based on strategic points, so as to closely integrate industrial analysis and decision-making, so as to clarify the context of the industrial environment behind corporate strategies. Therefore, this course uses the industry matrix as the main structure of industry analysis, combined with the analysis of macro-environmental factors and five forces competition, to describe the connotations of each business strategy in the hospitality industry. Regarding the evolution of the industry, the industry life cycle will also be used to identify the characteristics, trends and key success factors of Taiwan's hospitality industry.

1.Porter, M. (1980) Competitive Strategy, Free Press, New York.
2.Porter, M. (1985) The Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York.

1.Porter, M. (1980) Competitive Strategy, Free Press, New York.
2.Porter, M. (1985) The Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York.