20世紀的產業發展，特別是到1970年代為止的美國大型企業發展經驗，塑造了開放論的全盛期。1980年代日本產業在幾近所有領域領先美國產業，強烈認同論傾向的日本模式成為全球管理顯學。1990年代中期以降的全球化風潮，跨國代工蓬勃發展，再度帶動產業管理的開放論風潮。隨著2000年代初期的美國創新泡沫破滅，日本的汽車產業依然獨領風騷，認同論的舊酒，用「精實系統」的新瓶，再度席捲全球。2008年底開始的金融風暴、美國佔領華爾街運動、歐債問題、中國發展疲憊、日本長期不振…，國際經營面臨全新的不確定性。這個動向，讓我們需要用一定的歷史深度，特別是從歐洲的縱深觀點，重新檢視國際經營的發展脈絡。

The industrial development of the 20th century, especially the development experience of large American enterprises until the 1970s, shaped the heyday of openness theory. In the 1980s, Japanese industry led American industry in almost all fields, and the Japanese model with a strong tendency toward identity theory became a prominent global management philosophy. The globalization trend since the mid-1990s and the booming development of transnational OEMs have once again driven the trend of openness in industrial management. As the U.S. innovation bubble burst in the early 2000s, Japan's automobile industry still leads the way. The old wine of identity theory is once again sweeping the world in a new bottle of "lean systems." The financial turmoil that started at the end of 2008, the Occupy Wall Street movement in the United States, the European debt problem, China's development fatigue, Japan's long-term sluggishness... international operations are facing new uncertainties. This trend requires us to re-examine the development context of international business with a certain historical depth, especially from a European perspective.

20世紀的產業發展，特別是到1970年代為止的美國大型企業發展經驗，塑造了開放論的全盛期。1980年代日本產業在幾近所有領域領先美國產業，強烈認同論傾向的日本模式成為全球管理顯學。1990年代中期以降的全球化風潮，跨國代工蓬勃發展，再度帶動產業管理的開放論風潮。隨著2000年代初期的美國創新泡沫破滅，日本的汽車產業依然獨領風騷，認同論的舊酒，用「豐田模式」、「精實系統」的新瓶，再度席捲全球。
台灣產業完全沒有自外於這個全球化風潮。與品牌聯手，自行車、資訊電子產業相繼受惠於大陸的改革開放，大舉擴大生產規模。汽車產業與汽車零組件產業，也因為大陸投資成為贏家，甚至改變了國際定位。台商參與中國大陸經濟發展的事業有成，並不等於台灣本身產業得以發展與轉型。
本課程旨在透過代表性文獻之解讀，探討百年一度的金融危機之下國際經營管理的本質與課題，並進一步深層思考台灣產業的可能出路。。

The industrial development of the 20th century, especially the development experience of large American enterprises until the 1970s, shaped the heyday of openness theory. In the 1980s, Japanese industry led American industry in almost all fields, and the Japanese model with a strong tendency toward identity theory became a prominent global management philosophy. The globalization trend since the mid-1990s and the booming development of transnational OEMs have once again driven the trend of openness in industrial management. As the U.S. innovation bubble burst in the early 2000s, Japan's automobile industry still leads the way. The old wine of identity theory is once again sweeping the world in the new bottle of "Toyota Model" and "Lean System".
Taiwan's industry is not at all isolated from this trend of globalization. Joining forces with brands, the bicycle and information electronics industries have successively benefited from mainland China's reform and opening up, and have greatly expanded their production scale. The automobile industry and automobile parts industry have also become winners due to mainland investment, and have even changed their international positioning. The success of Taiwanese businessmen in participating in mainland China's economic development does not mean that Taiwan's own industries have been able to develop and transform.
This course aims to explore the nature and issues of international business management under the once-in-a-century financial crisis through the interpretation of representative literature, and to further think deeply about possible solutions for Taiwan's industry. .

1. Jones, G. Multinationals and Global Capitalism: From the Nineteenth to the Twenty-First Century. Oxford: Oxford University Press, 2005.
2. Cavusgil, S. Tamer, Gary Knight and John Riesenberger, International Business: The New Realities, 3/E, Prentice Hall, 2014. (國際企業:當代理論與實務，彭玉樹等譯，華泰文化，2015年)

1. Jones, G. Multinationals and Global Capitalism: From the Nineteenth to the Twenty-First Century. Oxford: Oxford University Press, 2005.
2. Cavusgil, S. Tamer, Gary Knight and John Riesenberger, International Business: The New Realities, 3/E, Prentice Hall, 2014. (International Business: Contemporary Theory and Practice, translated by Peng Yushu et al., Huatai Culture, 2015)