2562 - 餐旅連鎖經營 英授 Taught in English
Franchising in the Hospitality Industry
教育目標 Course Target
1.Define in writing franchising
2.To understand the criteria for selecting a franchise
3.To explain the steps used to develop and implement and management system
4.To analysis franchise opportunity
1.Define in writing franchise
2.To understand the criteria for selecting a franchise
3.To explain the steps used to develop and implement and manage system
4.To analyze franchise opportunities
參考書目 Reference Books
1.連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司
2.餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
3.餐旅管理個案實務與理論 (2013) 孫路弘
1. Chain Enterprise Management (2006) Qiu Jizhi, Holley Book Co., Ltd.
2. Catering chain franchise management (2012) Zhou Shengfang, Huali Books
3. Case practice and theory of hotel and restaurant management (2013) Sun Luhong
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Class Participation and Attendance Class Participation and Attendance |
30 | The learning process for this course will be primarily driven by class discussion. |
|
Group Presentation and Report I Group Presentation and Report I |
30 | Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. |
|
Group Presentation and Report II Group Presentation and Report II |
30 | Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. |
|
Pop exams/Homework Assignment Pop exams/Homework Assignment |
10 | Group Homework Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class. |
授課大綱 Course Plan
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相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
選修-6818
|
餐旅碩1,2 張亦騏 | 五/5,6,7[M207-3] | 3-0 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2562
- 學分 Credit: 3-0
-
上課時間 Course Time:Wednesday/5,6,7[M106]
-
授課教師 Teacher:張亦騏
-
修課班級 Class:餐旅系3
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