1936 - 經濟與幸福 英授 Taught in English
Economics of Well Being
教育目標 Course Target
課程目標
1.讓學生瞭解一門新興的跨領域研究：幸福學(或快樂學)及相關的研究領域(如，神經科學)。
2.藉由上述的研究，以消費心理學的論點和神經科學的發現修改傳統經濟學「效用」的觀念，讓學生初步理解目前行為行銷學的內涵；說明目前快樂經濟學在這方面的進展和發現。
Course objectives
1. Let students understand an emerging cross-field research: happiness (or happiness) and related research fields (such as neuroscience).
2. Through the above research, the traditional concept of "utility" in economics is modified with the arguments of consumer psychology and the findings of neuroscience, allowing students to initially understand the connotation of current behavioral marketing; and explaining the current progress and discoveries of happiness economics in this regard.
參考書目 Reference Books
教師編制之講義(於課堂發放)。
Handouts prepared by teachers (distributed in class).
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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期中考 midterm exam |
30 | |
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期末考 final exam |
30 | |
|
紀錄片和臨時考，出席紀錄 Documentaries and interim exams, attendance records |
40 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1936
- 學分 Credit: 3-0
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上課時間 Course Time:Tuesday/7,8,9[SS213]
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授課教師 Teacher:羅台雄
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修課班級 Class:經濟系2-4
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選課備註 Memo:列入一般經濟組、產經組指定選修學分，不辦理教師簽名選課
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