藉由教科書的架構及理論，結合個案研習及討論，協助同學瞭解品牌管理之精要及策略思考邏輯，進而培養解決品牌管理相關議題的能力。

Through the structure and theory of the textbook, combined with case study and discussion, it helps students understand the essence of brand management and the logic of strategic thinking, and then develop the ability to solve issues related to brand management.

透過課程的學習與討論了解品牌管理的目的，理論架構，與主要管理機制，在未來職業生涯中知道如何看待品牌（角色，重要性，及要領）。

Through course study and discussion, you will understand the purpose, theoretical framework, and main management mechanisms of brand management, and know how to view brands (roles, importance, and essentials) in your future career.

1. Strategic Brand Management 4e, 2013, Kevin Lane Keller, Pearson Education Inc.
2. 策略品牌管理（四版）, 2014年, Kevin Lane Keller原著, 徐世同編譯，華泰書局。
3. 品牌行銷與管理（二版），2014年，丁瑞華著，普林斯頓國際有限公司。
4. 品牌行銷Building The Brand-Driven Business，2004年，Scott M. Davis, Michael Dunn原著，陳？里譯，中衛發展中心發行。
5. Aaker on Branding, 20 Principle that Drive Success, David Aaker, Morgan James Publishing

1. Strategic Brand Management 4e, 2013, Kevin Lane Keller, Pearson Education Inc.
2. Strategic Brand Management (Fourth Edition), 2014, original work by Kevin Lane Keller, compiled by Xu Shitong, Huatai Book Company.
3. Brand Marketing and Management (Second Edition), 2014, written by Ding Ruihua, Princeton International Co., Ltd.
4. Brand Marketing Building The Brand-Driven Business, 2004, original work by Scott M. Davis, Michael Dunn, Chen? Translated from Chinese and published by Zhongwei Development Center.
5. Aaker on Branding, 20 Principle that Drive Success, David Aaker, Morgan James Publishing