1366 - 整合行銷傳播 英授 Taught in English
Advertising and Integrated Marketing Communication
教育目標 Course Target
1. 幫助學生建立廣告與整合行銷的相關概念
2. 培養學生整合行銷分析與規劃的能力
1. Help students establish concepts related to advertising and integrated marketing
2. Cultivate students’ ability to integrate marketing analysis and planning
參考書目 Reference Books
Moriarty, Mitchell and Wells (2015), Advertising & IMC: Principles and Practice, 10th edition, Prentice Hall
Moriarty, Mitchell and Wells (2015), Advertising & IMC: Principles and Practice, 10th edition, Prentice Hall
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平時成績 usual results |
10 | 含出席、課堂參與及個人作業 |
|
分組作業 Group work |
15 | |
|
期末報告 Final report |
20 | |
|
期中考 midterm exam |
20 | |
|
期末考 final exam |
35 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1366
- 學分 Credit: 3-0
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上課時間 Course Time:Thursday/6,7,8[M232]
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授課教師 Teacher:謝慧璋
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修課班級 Class:企管系 3,4
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選課備註 Memo:先修課程：行銷管理，行銷學群必選之一
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