本課程透過主題解說及代表性補充文獻探討之方式，解析經營策略的內涵、理論與潮流。

This course analyzes the connotation, theory and trend of business strategy through topic explanation and discussion of representative supplementary literature.

本課程透過主題解說及最新代表文獻探討之方式，解析經營策略的理論與世界潮流。融合具國際觀的企業豐富案例，結合創新性和社會脈絡的全新觀點，掌握和前瞻經營策略的本質，為本課程最大特色。基於台灣產業發展已經走過加工出口、代工時代，正進入多元而不確定的紀元，本課程重點在探討全球化趨勢下的企業經營策略課題，思考台灣企業間的競合關係與可能出路。

This course analyzes the theory and world trends of business strategy through topic explanation and discussion of the latest representative literature. The greatest feature of this course is the integration of rich cases from companies with an international outlook, new perspectives on innovation and social context, and mastery of the essence of forward-looking business strategies. Based on the fact that Taiwan's industrial development has gone through the era of processing exports and OEMs and is entering an era of diversity and uncertainty, this course focuses on exploring corporate business strategy issues under the trend of globalization and thinking about the competitive and cooperative relationships among Taiwanese companies and possible solutions.

1.教師精編講義。
2.參考著書與補充教材
劉仁傑、陳國民，《世界工廠大移轉》，大寫出版，2014年。
補充教材將隨進度在教學平台公佈，自行下載研讀。

1. Teacher carefully compiled handouts.
2. Reference books and supplementary teaching materials
Liu Renjie and Chen Guomin, "The Great Shift of the World's Factory", Capital Publishing, 2014.
Supplementary teaching materials will be published on the teaching platform as the progress progresses, and you can download and study by yourself.