台灣的流通產業正以快速成長，經濟突飛猛進，台灣製造在產品製造方面，已在全球贏得「Made-In-Taiwan」之名美名，但產品在國外流通過程無法自主，依然聽命於當地流通業者之意。可感受市場自由競爭的結果，製造業者再怎麼強調行銷導向(市場導向、消費者導向)的重要性，最後產品的生命週期還是決定在流通業者的手上，現代資本主義市場，尊重(生產、流通、消費)三大經濟單位自由競爭的原則，在經濟政策上確保(生產、流通、消費)能有參與競爭和選擇進入或退出市場之自由，以創造國民最大福祉的結果。
台灣流通經營的課題，隨著國際化程度的加深，連帶本土化的必要性，資訊化、系統化、連鎖化、科學化、人性化、互相調適、多角化的不斷追求成長。
另外，大型零售企業亦可挟其影響力介入改造通路結構，對通路中間缺乏流通效率的批發和物流業進行革新。最典型的例子，由大型零售企業(家樂福、愛買、大買家、大潤發、COSTCO(好市多)、台糖量販店)主導商品供應共同參與投資建立所謂「共同配送中心」，改善流通效率，降低流通成本。
1、 知識：培養學生了解流通經營管理學的重視。
2、 技能：讓學生能夠了解流通經營管理的技巧。
3、 態度：讓學生學習的方式及體驗了解實務應用。
4、 其他：學生鷹努力吸收流通經營管理新知、工作提升企業競爭力。Taiwan's circulation industry is growing rapidly and economically is rapidly growing. Taiwan Manufacturing has won the reputation of "Made-In-Taiwan" worldwide in product manufacturing, but the product's circulation process abroad cannot be independent and still feels the meaning of local circulation operators. You can feel the results of free competition in the market. No matter how manufacturers emphasize the importance of marketing orientation (market orientation, consumer orientation), the life cycle of the product is still determined in the hands of distributors, modern capitalism, respect the principles of free competition among the three major economic units (production, circulation, and consumption), and ensure (production, circulation, and consumption) in economic policies that can participate in competition and choose to enter or exit the market, so as to create the results of the greatest welfare of the people.
The topics of Taiwan's circulation management have deepened their degree of internationalization, and are constantly pursuing growth in information, systematization, locking, scientificization, humanization, mutual adaptability, and diversification.
In addition, large retail enterprises can also use their influence to intervene in the transformation of the channel structure and innovate wholesale and logistics industries that lack circulation efficiency in the channel. The most typical example is that large retail enterprises (Jialefu, Aibuy, Dabuyer, Dabuyer, COSTCO (Costco), Taiwan Sugar Quantity Store) should jointly participate in investment and establish a so-called "co-distribution center" to improve circulation efficiency and reduce circulation costs.
1. Knowledge: Cultivate students to understand the importance of circulation management.
2. Skills: Let students understand the skills of circulation management.
3. Ethics: Let students learn and understand practical applications.
4. Others: Students strive to absorb new knowledge in circulation management and improve corporate competitiveness.
台灣的流通產業正以快速成長，經濟突飛猛進，台灣製造在產品製造方面，已在全球贏得「Made-In-Taiwan」之名美名，但產品在國外流通過程無法自主，依然聽命於當地流通業者之意。可感受市場自由競爭的結果，製造業者再怎麼強調行銷導向(市場導向、消費者導向)的重要性，最後產品的生命週期還是決定在流通業者的手上，現代資本主義市場，尊重(生產、流通、消費)三大經濟單位自由競爭的原則，在經濟政策上確保(生產、流通、消費)能有參與競爭和選擇進入或退出市場之自由，以創造國民最大福祉的結果。
台灣流通經營的課題，隨著國際化程度的加深，連帶本土化的必要性，資訊化、系統化、連鎖化、科學化、人性化、互相調適、多角化的不斷追求成長。
另外，大型零售企業亦可挾其影響力介入改造通路結構，對通路中間缺乏流通效率的批發和物流業進行革新。最典型的例子，由大型零售企業(家樂福、愛買、大買家、大潤發、COSTCO(好市多)、台糖量販店)主導商品供應共同參與投資建立所謂「共同配送中心」，改善流通效率，降低流通成本。
1、 知識：培養學生了解流通經營管理學的重視。
2、 技能：讓學生能夠了解流通經營管理的技巧。
3、 態度：讓學生學習的方式及體驗了解實務應用。
4、 其他：學生應努力吸收流通經營管理新知、工作提升企業競爭力。
Taiwan's circulation industry is growing rapidly and economically is rapidly growing. Taiwan Manufacturing has won the reputation of "Made-In-Taiwan" worldwide in product manufacturing, but the product's circulation process abroad cannot be independent and still feels the meaning of local circulation operators. You can feel the results of free competition in the market. No matter how manufacturers emphasize the importance of marketing orientation (market orientation, consumer orientation), the life cycle of the product is still determined in the hands of distributors, modern capitalism, respect the principles of free competition among the three major economic units (production, circulation, and consumption), and ensure (production, circulation, and consumption) in economic policies that can participate in competition and choose to enter or exit the market, so as to create the results of the greatest welfare of the people.
The topics of Taiwan's circulation management have deepened their degree of internationalization, and are constantly pursuing growth in information, systematization, locking, scientificization, humanization, mutual adaptability, and diversification.
In addition, large retail enterprises can also influence their influence to intervene in the transformation of the channel structure and innovate wholesale and logistics industries that lack circulation efficiency in the channel. The most typical example is that large retail enterprises (Jialefu, Aibuy, Dabuyer, Dabuyer, COSTCO (Costco), Taiwan Sugar Quantity Store) should jointly participate in investment and establish a so-called "co-distribution center" to improve circulation efficiency and reduce circulation costs.
1. Knowledge: Cultivate students to understand the importance of circulation management.
2. Skills: Let students understand the skills of circulation management.
3. Ethics: Let students learn and understand practical applications.
4. Others: Students should strive to absorb new knowledge in circulation management and improve corporate competitiveness.
教材名稱：流通經營管理
著作：許英傑
出版書局：新陸書局股份有限公司
Textbook name: Circulation Management
Book: Xu Yingjie
Publishing and Book Bureau: Xindu Book Bureau Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
20 | |
| 平時成績平時成績 Regular achievements |
20 | |
| 期中考試期中考試 Midterm exam |
30 | |
| 期末考試期末考試 Final exam |
30 |
