所謂「非營利組織」係泛指自外於政府部門（第一部門）及營利部門（第二部門）以外的組織，共同形成以公益為先的「第三部門」(The Third Sector)，對於營利部門不願介入，而政府又力猶未逮的文化及社會等領域，非營利組織的參與適當地填補了社會需求與供給之間的缺口。
雖然伴隨公民社會的發展與成熟，世界各國非營利組織的規模與產值不僅超越營利部門，在功能角色方面更已成為政府不可或缺的合作夥伴。但肩負廣大社會需求和提供公共服務的結果，乃是非營利組織普遍面臨財政缺口嚴重的問題。非營利組織雖有「第三者政府」的雅號，但卻不像政府具有徵稅的公權力，所以如何吸納有形、無形資源，變成非營利組織存續、發展的首要課題。所幸非營利組織具有取私為公、去私存公的「公共性」特質，並且對公共服務有實質的貢獻與參與。因此，能在政府的相關法制規範下，取得汲取社會資源的合法性與正當性。
爰為增進同學們對非營利組織募款相關理論與實務的瞭解，本課程規劃就「募款議題」介紹非營利組織如何募集組織存續所需的有形資源--預算經費捐款。課程內容將分就「法制議題、募款倫理、能力建構&策略、募款團隊、募款計畫書、捐助者、募款活動、捐贈類型、募款管道、合作夥伴、國際經驗」等主題進行研討，期能透過價值層面的討論，端正社會資源運用的自律與他律規範，並邀請NPO募款實務工作者參與課堂進行座談，期能借鏡實務上的創新方法，瞭解、學習非營利組織募款之道。The so-called "non-profit organization" generally refers to organizations outside the government department (first department) and the for-profit department (second department), which together form "The Third Sector" (The Third Sector) that puts public welfare first. In areas such as culture and society where the for-profit sector is unwilling to intervene and the government is still unable to address them, the participation of non-profit organizations can appropriately fill the gap between social demand and supply.
Although with the development and maturity of civil society, the scale and output value of non-profit organizations around the world have not only surpassed the for-profit sector, but have also become indispensable partners of the government in terms of functional roles. However, as a result of shouldering broad social needs and providing public services, non-profit organizations generally face the problem of serious financial gaps. Although non-profit organizations are nicknamed "third-party governments," they do not have the public power to tax like the government. Therefore, how to absorb tangible and intangible resources has become the primary issue for the survival and development of non-profit organizations. Fortunately, non-profit organizations have the "public" nature of taking private things and making them public, removing private things and keeping them public, and they make substantial contributions and participation in public services. Therefore, it can obtain the legality and legitimacy to draw on social resources under the relevant legal regulations of the government.
In order to enhance students' understanding of the theories and practices related to non-profit organization fundraising, this course is planned to introduce "fundraising issues" on how non-profit organizations raise the tangible resources required for the organization's survival - budgets, funds and donations. The course content will be divided into topics such as "legal issues, fundraising ethics, capacity building & strategies, fundraising teams, fundraising plans, donors, fundraising activities, donation types, fundraising channels, partners, international experience" Conduct discussions, hoping to correct the self-discipline and heteronomy in the use of social resources through discussions at the value level, and invite NPO fundraising practitioners to participate in class discussions, hoping to learn from innovative methods in practice, understand and learn from non-profit organizations Fundraising tips.
《指定書目》
〈公益勸募條例〉、〈公益勸募條例施行細則〉、〈公益勸募許可辦法〉2013/8/15檢索自「全國法規資料庫」http://law.moj.gov.tw/
江明修審訂（2004）非營利創新管理。台北：智勝文化出版社。
陳希林等譯（2002）募款成功。台北：五觀藝術管理有限公司。
馮燕（2004）臺灣非營利組織公益自律機制之建立。第三部門學刊，第1期，頁97-125。
黃慶榮（2006）非政府組織勸募策略分析。非政府組織學刊，第1期，頁45-86。
行政院青年輔導委員會（2005）非營利組織培力指南3。2009.1.1檢索自http://www.nyc.gov.tw/chinese/all_in1/04_publish_list.php?page=0&MainID=21&fid=1&Type=。
行政院青年輔導委員會（2006）非營利組織培力指南4。2009.1.1檢索自http://www.nyc.gov.tw/chinese/all_in1/04_publish_list.php?page=0&MainID=21&fid=1&Type=。
《參考書目》
王振軒（2006）建構非政府組織的募款能力。非政府組織學刊，第1期，頁117-138。
汪浩（2002）簡介「募款」--非營利組織的生存基礎。逢甲合作經濟，第34期，頁39-55。
林依瑩、朱盈勳、陳莉莉（2007）弘道老人福利基金會募款實務之探討。社區發展季刊，第118期，頁112-120。
林雅莉（1998）非營利組織的募款倫理。人事行政，第125期，頁51-54。
張坤杉（2006）非營利組織募款策略之研究--以捐血者捐款行為例。真善研發期刊，第2卷第1期，頁213-224。
張淑鈴（2007）財團法人監督與管理之探討。今日會計，第109期，頁33-45。
陳佳妤（2007）公益勸募條例應有的政策取向與檢討。社區發展季刊，第118期，頁163-179。
陳政智、林于雯、黃千育（2006）非營利組織行銷與募款的新通路：網際網路。社區發展季刊，第115期，頁101-111。
陳振遠、湯惠雯（2000）臺灣地區公益慈善機構募款策略之研究。淡江人文社會學刊，第6期，頁61-82。
陸宛蘋（1995）「一日捐」募款運動在臺灣。社會福利，第119期，頁13-18。
彭懷真（1994）為良好募款法規催生。社會福利，第114期，頁10-14。
曾華源、張友馨（2007）財務管理是非營利組織募款責信之基礎。社區發展季刊，第118期，頁121-141。
費春華（1996）善用民間福利資源、健全募款活動。社會福利，第125期，頁17-21。
黃孝如譯（2007）當韓第遇見新慈善家。台北：天下文化出版社。
黃慶榮（2006）非政府組織勸募策略分析。非政府組織學刊，第1期，頁45-86。
鄭怡世、張英陣（2001）非營利組織與企業組織合作募款模式之探討--以民間福利服務輸送型組織為例。東吳社會工作學報，第7期，頁1-36。
謝清隆、朱寶青（2007）從行銷公關論彰化縣社會體育組織之募款策略之研究。創新研發學刊，特刊，頁66-80。
謝登旺、蔡佩瓊（2004）非營利組織之募款策略--兼論私立元智大學的做法。通識論叢，第2期，頁1-25。
Benefield, Elizabeth A. & Richard L. Edwards (1998) Fundraising. In Richard L. Edwards & John A. Yankey (eds.) Skills for effective management of nonprofit organizations (pp. 59-77). Washington, D.C.: NASW Press.
Froelich, Karen A. (2001) Diversification of Revenue Strategies: Evolving Resource Dependence in Nonprofit Organizations. In J. Steven Ott (ed.) Understanding nonprofit organizations: governance, leadership, and management (pp. 182-194). Boulder, Colo.: Westview Press.
Gelles, Eran (2001) Fundraising. In J. Steven Ott (ed.) Understanding nonprofit organizations: governance, leadership, and
"Designated Books"
"Public Welfare Solicitation Regulations", "Public Welfare Solicitation Regulations", "Public Welfare Solicitation Regulations" and "Public Welfare Solicitations Licensing Measures" were retrieved from "National Laws and Regulations Database" http://law.moj.gov.tw/
Revised and revised by Jiang Ming (2004) Non-profit Innovation Management. Taipei: Zhisheng Culture Publishing House.
Translated by Chen Xilin et al. (2002) Fundraising success. Taipei: Five Views Art Management Co., Ltd.
Feng Yan (2004) The establishment of a public welfare self-regulatory mechanism for Taiwan’s non-profit organizations. Journal of the Third Department, Issue 1, pp. 97-125.
Huang Qingrong (2006) Analysis of NGO fundraising strategies. Journal of Non-Governmental Organizations, Issue 1, pp. 45-86.
Executive Yuan Youth Counseling Committee (2005) Non-profit Organization Development Guidelines 3. Retrieved on January 1, 2009 from http://www.nyc.gov.tw/chinese/all_in1/04_publish_list.php?page=0&MainID=21&fid=1&Type=.
Executive Yuan Youth Counseling Committee (2006) Non-profit Organization Development Guidelines 4. Retrieved on January 1, 2009 from http://www.nyc.gov.tw/chinese/all_in1/04_publish_list.php?page=0&MainID=21&fid=1&Type=.
"Bibliography"
Wang Zhenxuan (2006) Constructing the fundraising capabilities of non-governmental organizations. Journal of Non-Governmental Organizations, Issue 1, pp. 117-138.
Wang Hao (2002) introduced "fundraising"-the basis for the survival of non-profit organizations. Fengjia Cooperative Economy, Issue 34, pp. 39-55.
Lin Yiying, Zhu Yingxun, Chen Lili (2007) Discussion on the fundraising practice of Hongdao Elderly Welfare Foundation. Community Development Quarterly, Issue 118, pp. 112-120.
Lin, Yali (1998) Fundraising ethics for non-profit organizations. Personnel Administration, Issue 125, pp. 51-54.
Zhang Kunshan (2006) Research on fundraising strategies of non-profit organizations-taking blood donors’ donation behavior as an example. Journal of Truth and Kindness Research and Development, Volume 2, Issue 1, Pages 213-224.
Zhang Shuling (2007) Discussion on the supervision and management of consortium legal persons. Accounting Today, Issue 109, pp. 33-45.
Chen Jiayu (2007) The policy orientation and review of the public welfare solicitation regulations. Community Development Quarterly, Issue 118, pp. 163-179.
Chen Zhengzhi, Lin Yuwen, Huang Qianyu (2006) A new channel for marketing and fundraising of non-profit organizations: the Internet. Community Development Quarterly, Issue 115, pp. 101-111.
Chen Zhenyuan and Tang Huiwen (2000) Research on fundraising strategies of public welfare charities in Taiwan. Tamkang Journal of Humanities and Social Sciences, Issue 6, pp. 61-82.
Lu Wanping (1995) "One Day Donation" fundraising campaign in Taiwan. Social Welfare, Issue 119, pp. 13-18.
Peng Huaizhen (1994) gave birth to good fundraising regulations. Social Welfare, Issue 114, pp. 10-14.
Zeng Huayuan and Zhang Youxin (2007) Financial management is the foundation of non-profit organizations’ fundraising accountability. Community Development Quarterly, Issue 118, pp. 121-141.
Fei Chunhua (1996) Make good use of private welfare resources and improve fundraising activities. Social Welfare, Issue 125, pp. 17-21.
Translated by Huang Xiaoru (2007) When Handi Meets the New Philanthropist. Taipei: Tianxia Culture Publishing House.
Huang Qingrong (2006) Analysis of NGO fundraising strategies. Journal of Non-Governmental Organizations, Issue 1, pp. 45-86.
Zheng Yishi and Zhang Yingzhen (2001) Discussion on the cooperative fundraising model between non-profit organizations and corporate organizations-taking private welfare service delivery organizations as an example. Soochow Journal of Social Work, Issue 7, pp. 1-36.
Xie Qinglong and Zhu Baoqing (2007) Research on the fundraising strategies of social sports organizations in Changhua County from the perspective of marketing and public relations. Journal of Innovation R&D, Special Issue, pp. 66-80.
Xie Denwang and Cai Peiqiong (2004) Fundraising strategies of non-profit organizations--also on the practices of private Yuanzhi University. General Theory Series, Issue 2, pp. 1-25.
Benefield, Elizabeth A. & Richard L. Edwards (1998) Fundraising. In Richard L. Edwards & John A. Yankey (eds.) Skills for effective management of nonprofit organizations (pp. 59-77). Washington, D.C.: NASW Press .
Froelich, Karen A. (2001) Diversification of Revenue Strategies: Evolving Resource Dependence in Nonprofit Organizations. In J. Steven Ott (ed.) Understanding nonprofit organizations: governance, leadership, and management (pp. 182-194). Boulder, Colo .: Westview Press.
Gelles, Eran (2001) Fundraising. In J. Steven Ott (ed.) Understanding nonprofit organizations: governance, leadership, and
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 主題分享主題分享 Topic sharing |
30 | 簡報內容、台風、解說表現等；使用PPT簡報列入加分 |
| 期末報告初稿簡報期末報告初稿簡報 Briefing on the first draft of the final report |
30 | 含PPT簡報內容、設計、台風、解說表現、解說圖板等 |
| 期末報告期末報告 Final report |
30 | 期末書面報告 |
| 課程參與課程參與 course participation |
10 | 含上課討論、出席演講、班級服務等 |
