本課程以閱讀電子商務文獻與個案討論為主，旨在培養學生瞭解目前電子商務的發展趨勢及研究方向，進而培養學生對電子商務相關研究主題的興趣，以及未來進行研究所需之專業知識與學術背景。

This course focuses on reading e-commerce literature and case discussions. It aims to cultivate students' understanding of the current development trends and research directions of e-commerce, thereby cultivating students' interest in e-commerce-related research topics, as well as the professional knowledge and academic background required for future research.

由於網際網路的發展，電子商務已改變許多企業經營之方式。本課程主要將介紹電子商務對企業之影響，包括電子商務概論、網路零售業、網路廣告、企業電子化以及電子商務相關理論等重要議題。授課方式將採電子商務文獻閱讀與個案討論為主，以培養同學在電子商務領域中進行研究所需之專業知識與學術背景。

Due to the development of the Internet, e-commerce has changed the way many businesses operate. This course will mainly introduce the impact of e-commerce on enterprises, including important topics such as introduction to e-commerce, online retail industry, online advertising, corporate electronics, and e-commerce related theories. The teaching method will be based on e-commerce literature reading and case discussion to cultivate the professional knowledge and academic background required for students to conduct research in the field of e-commerce.

電子商務相關之期刊論文
電子商務相關之個案集

E-commerce related journal articles
E-commerce related case collection