課程目標
1. 建立兩岸企業經營比較之基本概念，
2. 熟悉中國企業經營之程序及各項技巧
3. 瞭解如何與中國企業進行協商與互動
4. 瞭解中國企業行銷、及人力資源管理之運作
5. 熟悉中國大陸政治與文化環境、企業策略、企業組織Course objectives
1. Establish basic concepts for comparison of cross-Strait business operations,
2. Be familiar with the procedures and various techniques of Chinese business operations
3. Understand how to negotiate and interact with Chinese companies
4. Understand the operation of Chinese corporate marketing and human resources management
5. Familiar with mainland China’s political and cultural environment, corporate strategies, and corporate organization
隨著兩岸經貿事務接觸日益頻繁，加強對大陸的基本認識及心理準備，已成為當前之顯學。因此本課程設計目標旨在對大陸之經貿活動作研討分析，並透過與對岸著名大學EMBA師生上課交流，期能對兩岸經營管理制度之實際運作，提供正確的認識及加強對大陸的瞭解。
As the cross-Strait economic and trade affairs become more and more frequent, strengthening the basic understanding and psychological preparation for the mainland has become the most important thing nowadays. Therefore, the design goal of this course is to conduct research and analysis on the economic and trade activities in the mainland, and through class exchanges with EMBA teachers and students from famous universities on the other side of the Taiwan Strait, it is expected to provide a correct understanding of the actual operation of the cross-strait business management system and enhance the understanding of the mainland.
張國雄，國際行銷學：建構全球行銷能力，前程文化事業有限公司，第三版，2011 。
Zhang Guoxiong, International Marketing: Constructing Global Marketing Capabilities, Qiancheng Cultural Industry Co., Ltd., third edition, 2011.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席參加兩岸課程出席參加兩岸課程 Attend cross-strait courses |
50 | |
| 期末報告期末報告 Final report |
50 |
