本課程旨在幫助高階經理人探索心理盲點與認知陷阱，避免決策時犯下知覺性或動機性偏誤。This course is intended to help senior managers explore psychological blindness and cognitive traps, and avoid incisive or dynamic bias when making decisions.
◎行為決策理論的演進過程
◎說明展望理論（prospect theory）及其開展之「行為財務學」
◎舉例說明各項捷思的認知偏誤：
忽視母群機率、代表性捷思、易取性捷思、錨點與調整偏誤、
原賦效應、損失趨避、安於現狀、框架效應、心理帳戶、處置
效應
◎詳細比較系統一（快思）vs.系統二（慢想）
◎心理動力論如何幫助人們理解投資心理學？
◎說明「人vs.模型」的判斷競賽研究
◎The evolution of behavioral decision theory
◎ Explain prospect theory and its "behavioral financial study"
◎Example illustrates the perceptual bias of each Jiesi:
Ignore the chance of parent group, representative clever thinking, easy clever thinking, clever thinking, and adjustment bias,
Original effect, avoidance of misconduct, stability in the present situation, framework effect, psychological account, disposal
Effective
◎Detailed comparison of system one (Quick Sense) vs. system two (slow thought)
◎How does psychological motivation theory help people understand investment psychology?
◎Study on the competition of "human vs. model"
【教科書】無
【參考書】
《管理與商業心理學》第11章，林財丁著，滄海書局。
《誰都逃不過的10大心理陷阱》鄭毓煌/蘇丹，智勝文化。
《快思慢想》Kahneman著/洪蘭譯，天下文化。
【延伸閱讀】
歐陽秀宜、陳軒儀譯（2008）《行為財務學與財富管理》台灣金融研訓院。譯自Michael Pompian（2006）《Behavioral Finance and Wealth Management》Wiley出版。
洪慧芳譯（2008）《投資人的大腦革命》財信出版公司。譯自Richard Peterson（2007）《Inside the Investors Brain: The Power of Mind over Money》Wiley出版。
方耀譯（2008）《金融心理學》財信出版公司。譯自Lars Tvede（2005）《The Psychology of Finance》Wiley出版。
陳柏宏（2009）《該恐懼？還是該貪婪？──從股市大師傳奇，學恆久不變的獲利心法》大是文化。
劉真如譯（2008）《為什麼投資就是不理性？理財消費與交易的經濟心理學》財信 出版公司。譯自Michael Shermer（2005）《The Mind of the Market: Compassionate Apes, Competitive Humans, And Other Tales From Evolutionary Economics 》大是文化。
奚愷元著（2007）《別當正常的傻瓜》（副標題：How to Make Smart Decisions in Business and Life）久石文化。
陳重亨譯（2002）《投資心理學》財訊出版社。譯自Jake Bernstein（1993）《The Investors Quotient: The Psychology of Successful Investing in Commodities and Stocks》Wiley出版。
【網路資料】
不定期公布相關超連結於「東海EMBA投資心理學」FB社團
【Textbook】None
【Reference Book】
Chapter 11 of "Management and Business Psychology", written by Lin Fangding, Huahai Bookstore.
"The 10 Psychological Traps Who Can't Escape" Zheng Yuhuang/Su Dan, Wisdom Culture.
"Fast Thoughts and Slow Thoughts" by Kahneman/Reprinted by Hong Lan, the world's culture.
【Extended reading】
Euro-Yang Xiuyi and Chen Hui-Yang (2008) "Behavioral Financial Studies and Financial Management" Taiwan Financial Research Institute. Translated from the Wiley published by Michael Pompian (2006).
Hong Huifang translated (2008) "Investors' Brain Revolution" Financial Publishing Company. Translated from Richard Peterson (2007) "Inside the Investors Brain: The Power of Mind over Money" published by Wiley.
Fang Yaolu (2008) Financial Psychology Publishing Company. Translated from Lars Tvede (2005) "The Psychology of Finance" published by Wiley.
Chen Baihong (2009) "Are you afraid?" Or should I be greedy? ──From the legend of stock market masters, learning the long-lasting and unchanging method of profit-making is a big culture.
Liu Zhenru translated (2008) "Why is investment irrational? Financial Management, Consumption and Transaction Economic Psychology》Financial Credit Publishing Company. Translated from Michael Shermer (2005) "The Mind of the Market: Compassionate Apes, Competitive Humans, And Other Tales From Evolutionary Economics" is a big culture.
"How to Make Smart Decisions in Business and Life" by Xi Changyuan (2007) "Don't Be a Normal Fool" (Subtitle: How to Make Smart Decisions in Business and Life) Jiushi Culture.
Chen Chongheng (2002) Financial Publishing House of Investment Psychology. Translated from the publication of "The Investors Quotient: The Psychology of Successful Investing in Commodities and Stocks" by Jake Bernstein (1993).
【Internet data】
Related oversights are announced from time to time in the "Tonghai EMBA Investment Psychology" FB Society
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 投資心理自我剖析投資心理自我剖析 Investment psychology self-analysis |
35 | 參考「課程其他要求 #1」 |
| 網路搜尋網路搜尋 Online Search |
35 | 參考「課程其他要求 #2」 |
| 出席/FB互動出席/FB互動 Attendance/FB Interaction |
30 |
