本課程目的在於讓EMBA研究所同學瞭解企業研究之程序與方法，除了研讀一般管理之相關期刊文獻外，範圍還擴充到組織、策略、行銷及國際管理等相關領域，透過專業期刊文獻的研討，訓練研究所同學的相關管理問題研究與決策分析能力。The purpose of this course is to enable EMBA graduates to understand the procedures and methods of corporate research. In addition to studying journal documents related to general management, the scope has also been expanded to related fields such as organization, strategy, marketing, and international management. Through the study of professional journal documents, To train graduate students in the research and decision-making analysis abilities of relevant management issues.
本課程目的在於讓EMBA研究所同學瞭解企業研究之程序與方法，除了研讀一般管理之相關期刊文獻外，範圍還擴充到組織、策略、行銷及國際管理等相關領域，透過專業期刊文獻的研討，訓練研究所同學的相關管理問題研究與決策分析能力。
The purpose of this course is to enable EMBA graduates to understand the procedures and methods of corporate research. In addition to studying journal documents related to general management, the scope has also been expanded to related fields such as organization, strategy, marketing, and international management. Through the study of professional journal documents, To train graduate students in the research and decision-making analysis abilities of relevant management issues.
1. 莊立民、王鼎銘著，企業研究方法，雙葉書廊。
2. 蕭瑞麟著，不用數字的研究，培生集團。
3. 陳苑欽著，多變量分析，雙葉書廊
4. 周文賢著，多變量統計分析，智勝文化出版
5. R.K. Yin，個案研究，弘智文化出版
6. 潘中道，胡龍騰，研究方法：步驟化學習，第二版，學富文化。
1. Zhuang Limin and Wang Dingming, Enterprise Research Methods, Shuangye Bookstore.
2. By Xiao Ruilin, Research without Numbers, Pearson.
3. Written by Chen Yuanqin, Multivariate Analysis, Shuangye Bookstore
4. Written by Zhou Wenxian, Multivariate Statistical Analysis, Zhisheng Culture Publishing
5. R.K. Yin, case study, Hongzhi Culture Publishing
6. Pan Zhongdao, Hu Longteng, Research Methods: Step-by-Step Learning, Second Edition, Learn Rich Culture.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 每週課堂作業，TSSCI 期刊報告每週課堂作業，TSSCI 期刊報告 Weekly class assignments, TSSCI journal reports |
60 | |
| 期末報告期末報告 Final report |
40 |
