6084 - 企業研究專題研討 英授 Taught in English
Seminar on Enterprise Research
教育目標 Course Target
本課程目的在於讓EMBA研究所同學瞭解企業研究之程序與方法,除了研讀一般管理之相關期刊文獻外,範圍還擴充到組織、策略、行銷及國際管理等相關領域,透過專業期刊文獻的研討,訓練研究所同學的相關管理問題研究與決策分析能力。
The purpose of this course is to enable EMBA graduates to understand the procedures and methods of corporate research. In addition to studying journals and literature related to general management, the scope has also been expanded to related fields such as organization, strategy, marketing, and international management. Through the study of professional journals and literature, graduates of the graduate school will be trained in the research and decision-making analysis capabilities of relevant management issues.
課程概述 Course Description
本課程目的在於讓EMBA研究所同學瞭解企業研究之程序與方法,除了研讀一般管理之相關期刊文獻外,範圍還擴充到組織、策略、行銷及國際管理等相關領域,透過專業期刊文獻的研討,訓練研究所同學的相關管理問題研究與決策分析能力。
The purpose of this course is to enable EMBA graduates to understand the procedures and methods of corporate research. In addition to studying journals and literature related to general management, the scope has also been expanded to related fields such as organization, strategy, marketing, and international management. Through the study of professional journals and literature, graduates of the graduate school will be trained in the research and decision-making analysis capabilities of relevant management issues.
參考書目 Reference Books
1. 莊立民、王鼎銘著,企業研究方法,雙葉書廊。
2. 蕭瑞麟著,不用數字的研究,培生集團。
3. 陳苑欽著,多變量分析,雙葉書廊
4. 周文賢著,多變量統計分析,智勝文化出版
5. R.K. Yin,個案研究,弘智文化出版
6. 潘中道,胡龍騰,研究方法:步驟化學習,第二版,學富文化。
1. Zhuang Limin and Wang Dingming, Enterprise Research Methods, Shuangye Bookstore.
2. By Xiao Ruilin, Research without Numbers, Pearson.
3. Written by Chen Yuanqin, Multivariate Analysis, Shuangye Bookstore
4. Written by Zhou Wenxian, Multivariate Statistical Analysis, Zhisheng Culture Publishing
5. R.K. Yin, case study, Hongzhi Culture Publishing
6. Pan Zhongdao, Hu Longteng, Research Methods: Step-by-Step Learning, Second Edition, Learn Rich Culture.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
每週課堂作業,TSSCI 期刊報告 Weekly class assignments, TSSCI journal reports |
60 | |
期末報告 Final report |
40 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6084
- 學分 Credit: 0-3
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上課時間 Course Time:Wednesday/11,12,13[M242]
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授課教師 Teacher:張國雄/吳立偉
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修課班級 Class:高階經管班1
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選課備註 Memo:碩一甲組必修;週間班優先選課;限碩專班生
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