本學程之「創意與創業專題（二）」(3學分)主要是延續創意與創業專題（一），藉由課程規劃，將創新的概念與產品設計、法律、及行銷創意管理課程融合，並透過跨業師與校內專任教授合作，讓同學體驗創新管理之要義與培養創業實踐之能力，擴展學生之學習領域與增強未來之就業競爭力。藉由業界師資，有系統的引導學生自我探索與評估自己是否適合創業，進而尋找創業機會、產生與篩選創業構想，並且研習各種創業經營概念的專業知識。
1. 培養同學能辨識市場機會與新事業開創能力
2. 熟悉創業過程、了解創業的基本知識及可能遭遇的困難與挑戰
3. 激發同學創新與創業精神，開拓未來潛在新事業之動能。The "Creativity and Entrepreneurship Topic (2)" (3 credits) of this course is mainly a continuation of the Creativity and Entrepreneurship Topic (1). Through course planning, it integrates the concept of innovation with product design, law, and marketing creative management courses. Through the cooperation between interdisciplinary teachers and full-time professors in the school, students can experience the essence of innovative management and cultivate the ability to practice entrepreneurship, expand students' learning areas and enhance their future employment competitiveness. Through industry teachers, students are systematically guided to self-explore and evaluate whether they are suitable for entrepreneurship, then search for entrepreneurial opportunities, generate and screen entrepreneurial ideas, and learn professional knowledge of various entrepreneurial business concepts.
1. Cultivate students’ ability to identify market opportunities and create new businesses
2. Be familiar with the entrepreneurial process, understand the basic knowledge of entrepreneurship and possible difficulties and challenges
3. Inspire students’ innovation and entrepreneurial spirit and develop potential new business opportunities in the future.
創意與法律部分:
鄭中人，智慧財產權法導讀，五南出版社，增訂三版，2008
汪渡村，商標法論，五南出版社，2008
蕭雄淋，著作權法論，作者自刊，2009
楊崇森，專利法理論與應用，三民出版社，修訂二版，2007
謝銘洋，智慧財產權之基礎理論，翰蘆出版社，1995
謝銘洋，智慧財產權基本問題研究，翰蘆出版社，2002
許曉芬，智慧財產權法比較研究--歐洲觀點，2013
參考文章
隨堂發放指定閱讀文章及案例名單
1. Alexander Osterwalder and Yves Pigneur (2010) , Business Model Generation Wiley
http://search.4shared.com/postDownload/M3NYUHFt/Business_Model_Generation_.html
2. C. R., & Wilmot, W. W. (2006). Innovation: the five disciplines for creating what customers want. NY: Crown Business.
3. Johnson, M. 2010. Seizing the White Space
4. John Mullins and Randy Komisar,Getting to Plan B: Breaking Through to a Better Business Model 2009 Harvard Business Press
5. Timmons, J.A.(2007), New venture creation: entrepreneurship for the 21st century, 7th ed., McGraw-Hill.
6. Technology Ventures textbook by Tom Byers, Dick Dorf, and Andrew Nelson (3rd edition, McGraw-Hill)
Creative and Legal Section:
Zheng Zhongren, Introduction to Intellectual Property Law, Wunan Publishing House, third edition, 2008
Wang Ducun, Trademark Law Theory, Wunan Publishing House, 2008
Xiao Xionglin, Copyright Law Theory, author's own publication, 2009
Yang Chongsen, Theory and Application of Patent Law, Sanmin Publishing House, revised second edition, 2007
Xie Mingyang, Basic Theory of Intellectual Property Rights, Hanlu Publishing House, 1995
Xie Mingyang, Research on Basic Issues of Intellectual Property Rights, Hanlu Publishing House, 2002
Xu Xiaofen, Comparative Study on Intellectual Property Rights Law--European Perspective, 2013
Reference articles
A list of designated reading articles and cases will be distributed with the class
1. Alexander Osterwalder and Yves Pigneur (2010) , Business Model Generation Wiley
http://search.4shared.com/postDownload/M3NYUHFt/Business_Model_Generation_.html
2. C. R., & Wilmot, W. W. (2006). Innovation: the five disciplines for creating what customers want. NY: Crown Business.
3. Johnson, M. 2010. Seizing the White Space
4. John Mullins and Randy Komisar, Getting to Plan B: Breaking Through to a Better Business Model 2009 Harvard Business Press
5. Timmons, J.A.(2007), New venture creation: entrepreneurship for the 21st century, 7th ed., McGraw-Hill.
6. Technology Ventures textbook by Tom Byers, Dick Dorf, and Andrew Nelson (3rd edition, McGraw-Hill)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂報告課堂報告 class report |
60 | 針對文創產業相關案例研討報告 |
| 課堂發言課堂發言 Classroom speech |
40 | 針對上課教師提出問題須進行踴躍發言 |
