本學程之「創意與創業專題（二）」(3學分)主要是延續創意與創業專題（一），藉由課程規劃，將創新的概念與產品設計、法律、及行銷創意管理課程融合，並透過跨業師與校內專任教授合作，讓同學體驗創新管理之要義與培養創業實踐之能力，擴展學生之學習領域與增強未來之就業競爭力。藉由業界師資，有系統的引導學生自我探索與評估自己是否適合創業，進而尋找創業機會、產生與篩選創業構想，並且研習各種創業經營概念的專業知識。
1. 培養同學能辨識市場機會與新事業開創能力
2. 熟悉創業過程、了解創業的基本知識及可能遭遇的困難與挑戰
3. 激發同學創新與創業精神，開拓未來潛在新事業之動能。The "Creative and Creative Topics (II)" (3 points) of this course mainly extends creativity and creative topics (I). Through course planning, innovative concepts are integrated with product design, law, and marketing creative management courses, and through cross-sectors and professional professors on campus, students can experience the essence of innovative management and cultivate the ability to develop their entrepreneurial practices, expand students' learning areas and enhance their future career competitiveness. Through the industry’s qualifications, we have systematically guided students to explore and evaluate whether they are suitable for startups, and then find entrepreneurial opportunities, generate and filter entrepreneurial ideas, and study professional knowledge of various entrepreneurial business concepts.
1. Cultivate students to identify market opportunities and new business development skills
2. Be familiar with the entrepreneurial process, understand the basic knowledge of entrepreneurial, and the difficulties and challenges that may be encountered
3. Inspire students' innovative and entrepreneurial spirit and develop potential new careers in the future.
創意與法律部分:
鄭中人，智慧財產權法導讀，五南出版社，增訂三版，2008
汪渡村，商標法論，五南出版社，2008
蕭雄淋，著作權法論，作者自刊，2009
楊崇森，專利法理論與應用，三民出版社，修訂二版，2007
謝銘洋，智慧財產權之基礎理論，翰蘆出版社，1995
謝銘洋，智慧財產權基本問題研究，翰蘆出版社，2002
許曉芬，智慧財產權法比較研究--歐洲觀點，2013
參考文章
隨堂發放指定閱讀文章及案例名單
1. Alexander Osterwalder and Yves Pigneur (2010) , Business Model Generation Wiley
http://search.4shared.com/postDownload/M3NYUHFt/Business_Model_Generation_.html
2. C. R., & Wilmot, W. W. (2006). Innovation: the five disciplines for creating what customers want. NY: Crown Business.
3. Johnson, M. 2010. Seizing the White Space
4. John Mullins and Randy Komisar,Getting to Plan B: Breaking Through to a Better Business Model 2009 Harvard Business Press
5. Timmons, J.A.(2007), New venture creation: entrepreneurship for the 21st century, 7th ed., McGraw-Hill.
6. Technology Ventures textbook by Tom Byers, Dick Dorf, and Andrew Nelson (3rd edition, McGraw-Hill)
Creative and Legal Part:
Jung-zhongren, guided by the law of wisdom property rights, Wunan Publishing House, added three editions, 2008
Wangdu Village, Trademark Law, Wunan Publishing House, 2008
Xu Xionglin, Copyright Law, author's self-published, 2009
Yang Chongsen, Proprietary Legal Theory and Application, Sanmin Publishing House, Revised Second Edition, 2007
Xie Yangyang, the basic theory of smart property rights, Hansu Publishing House, 1995
Xie Yangyang, Research on basic problems of smart property rights, Hansu Publishing House, 2002
Xu Xiaofen, Comparative Research on Intelligent Property Rights Method-European Views, 2013
Reference article
Suicang publishes designated reading articles and case lists
1. Alexander Osterwalder and Yves Pigneur (2010) , Business Model Generation Wiley
http://search.4shared.com/postDownload/M3NYUHFt/Business_Model_Generation_.html
2. C. R., & Wilmot, W. W. (2006). Innovation: the five disciplines for creating what customers want. NY: Crown Business.
3. Johnson, M. 2010. Seizing the White Space
4. John Mullins and Randy Komisar,Getting to Plan B: Breaking Through to a Better Business Model 2009 Harvard Business Press
5. Timmons, J.A. (2007), New venture creation: entrepreneurship for the 21st century, 7th ed., McGraw-Hill.
6. Technology Ventures textbook by Tom Byers, Dick Dorf, and Andrew Nelson (3rd edition, McGraw-Hill)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂報告課堂報告 Class Report |
60 | 針對文創產業相關案例研討報告 |
| 課堂發言課堂發言 Classroom speech |
40 | 針對上課教師提出問題須進行踴躍發言 |
