5892 - 行銷策略 英授 Taught in English
Marketing Strategy
教育目標 Course Target
了解行銷策略規劃及控制的過程
Understand marketing strategy planning and control processes
課程概述 Course Description
「行銷策略」是進階的行銷管理課程，應用「價值傳遞程序」與「整體行銷」方法＊，深入地探討和批判現代行銷管理的理論、個案、和實務。
綜合使用「課程講授」，「個案討論」，和「論文研讀」等教學方法，培育規劃，分析，和執行行銷策略與行銷方案的能力。
"Selling Strategy" is an advanced marketing management course, which uses the "value transfer program" and "holistic marketing" methods* to deeply explore and criticize the theories, cases, and practices of modern marketing management.
Use teaching methods such as "course lecture", "case discussion", and "literature study" to cultivate the ability to plan, analyze, and implement marketing strategies and marketing plans.
參考書目 Reference Books
Harvard Business Review
Journal of Marketing
Journal of Academy of Marketing Science
Joirnal of Retailing
策略行銷分析 邱志聖
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
Harvard Business Review
Journal of Marketing
Journal of Academy of Marketing Science
Journal of Retailing
Strategic Marketing Analysis Qiu Zhisheng
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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期中考 Midterm exam |
35 | |
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期末考 Final exam |
35 | |
|
課堂參與 Class Participation |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
選修-5828
|
企管碩1,2 張道釗 | 二/6,7,8[M467] | 0-3 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5892
- 學分 Credit: 0-3
-
上課時間 Course Time:Monday/2,3,4[M612]
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授課教師 Teacher:吳立偉
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修課班級 Class:國貿碩1,2
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