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資訊工程學系在職專班
course information of 103 - 2 | 5736 Social Media Marketing and Online Community Development(網路行銷與社群經營)

Taught In English5736 - 網路行銷與社群經營 Social Media Marketing and Online Community Development


教育目標 Course Target

網路不但改變了台灣年輕人成長的環境,在商業與政治上也逐漸扮演重要角色。商業上,Uber 進入台灣、網路點餐服務盛行、電子商務全面滲透;政治上,太陽花學運、柯文哲選戰都改變了台灣的政治版圖與樣貌。作為一個年輕人,我們該如何在這樣的大時代中,迅速的吸收資訊、形成自己的看法,並用獨立思辯與迅速適應,讓自己活得更好?The Internet has not only changed the environment in which young people in Taiwan grow up, but has also gradually played an important role in business and politics. Commercially, Uber has entered Taiwan, online food ordering services have become popular, and e-commerce has fully penetrated; politically, the Sunflower Student Movement and Ko Wenzhe’s election have changed Taiwan’s political landscape and appearance. As young people, how can we quickly absorb information, form our own opinions, and use independent thinking and quick adaptation to live a better life in such a big era?


課程概述 Course Description

「全民網路時代」到來,當各種網站技術逐漸成熟後,根基於傳播心理學的「網路行銷」與「社群經營」逐漸成為顯學,資訊技術力不再是線上存活的唯一重點,如何找到對的受眾、銷售對的東西,更是最重要的即戰力。
The "National Internet Era" has arrived. When various website technologies gradually mature, "Internet Marketing" and "Community Management" based on communication psychology gradually become prominent. Information technology skills are no longer the only focus of online survival. How to Finding the right audience and selling the right things are the most important immediate capabilities.


參考書目 Reference Books

使用 Google 找尋海量資料,並自行歸納萃取意義,是本課程最重要的實作核心。參考資料,就是整個網際網路世界的公開資料,在課程中,會在實作中學習,如何作個資訊社會的明白人。
Using Google to find massive amounts of information and summarizing and extracting meaning on your own is the most important practical core of this course. Reference materials are public information in the entire Internet world. In the course, you will learn through practice how to be a sensible person in the information society.


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
上台報告上台報告
Report on stage
40
個人粉絲專頁經營個人粉絲專頁經營
Personal fan page management
30
課堂互動課堂互動
Classroom interaction
30

授課大綱 Course Plan

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Course Information

Description

學分 Credit:0-3
上課時間 Course Time:Thursday/11,12,13[ST434]
授課教師 Teacher:蔡依橙
修課班級 Class:資訊專班1,2
選課備註 Memo:延修生學分費以專班標準收取
This Course is taught In English 授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 18 person in the class.
目前選課人數為 18 人。

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