5736 - 網路行銷與社群經營 英授 Taught in English

Social Media Marketing and Online Community Development

教育目標 Course Target

網路不但改變了台灣年輕人成長的環境,在商業與政治上也逐漸扮演重要角色。商業上,Uber 進入台灣、網路點餐服務盛行、電子商務全面滲透;政治上,太陽花學運、柯文哲選戰都改變了台灣的政治版圖與樣貌。作為一個年輕人,我們該如何在這樣的大時代中,迅速的吸收資訊、形成自己的看法,並用獨立思辯與迅速適應,讓自己活得更好?

The Internet not only changed the environment for young people in Taiwan, but also gradually played an important role in business and politics. In business, Uber entered Taiwan, online ordering services were popular, and e-commerce was fully exposed; in politics, Sunflower and Ko Wen-je’s choices have changed Taiwan’s political version of the picture and appearance. As young people, how can we quickly absorb information, form our own opinions in such a great era, and use independent thinking and quick adaptation to make ourselves live a better life?

課程概述 Course Description

「全民網路時代」到來,當各種網站技術逐漸成熟後,根基於傳播心理學的「網路行銷」與「社群經營」逐漸成為顯學,資訊技術力不再是線上存活的唯一重點,如何找到對的受眾、銷售對的東西,更是最重要的即戰力。

The "National Online Age" has arrived. As various website technologies gradually mature, "online marketing" and "community management" based on communication psychology have gradually become visual. Information technology is no longer the only focus of online survival. How to find the right audience and sales to the right thing is the most important imminent force.

參考書目 Reference Books

使用 Google 找尋海量資料,並自行歸納萃取意義,是本課程最重要的實作核心。參考資料,就是整個網際網路世界的公開資料,在課程中,會在實作中學習,如何作個資訊社會的明白人。

Using Google to find massive data and to extract the meaning by yourself is the most important core of this course. Reference data is the public information of the entire Internet world. In the course, you will learn how to be an sensible person in the information society.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
上台報告
Report on stage
40
個人粉絲專頁經營
Personal fan page
30
課堂互動
Class interaction
30

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 5736
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Thursday/11,12,13[ST434]
  • 授課教師 Teacher:
    蔡依橙
  • 修課班級 Class:
    資訊專班1,2
  • 選課備註 Memo:
    延修生學分費以專班標準收取
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 18 人

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