「科學傳播媒體通路」課程之目的，討論各種當前主流媒體，分析其媒介特性和觀眾特質，提供學生對於媒體通路的基本認識。
教學目標如下：
一、分析印刷媒體（ 報紙、雜誌）之特性、表現形式、目標閱聽眾與內容設計。
二、分析電子媒體（ 廣播、電視）之特性、表現形式、目標閱聽眾與內容設計。
三、分析新媒體（網路、遊戲等）之特性、表現形式、目標閱聽眾與內容設計。
四、分析展館媒體之特性、活動形式、目標閱聽眾與內容設計。
五、以實際案例分析科學傳播於各類媒體之運用，學習有效設計科傳活動內容，選擇合適的媒體通路，以觸達設定目標閱聽眾群。The purpose of the "Scientific Communication Media Access" course is to discuss various current mainstream media, analyze their media characteristics and audience characteristics, and provide students with a basic understanding of media access.
The teaching objectives are as follows:
1. Analyze the characteristics, form of expression, target audience and content design of print media (newspapers, magazines).
2. Analyze the characteristics, expression forms, target audiences and content design of electronic media (radio, television).
3. Analyze the characteristics, forms of expression, target audience and content design of new media (Internet, games, etc.).
4. Analyze the characteristics of the exhibition hall media, activity forms, target audiences and content design.
5. Use actual cases to analyze the use of science communication in various media, learn to effectively design the content of science communication activities, and choose appropriate media channels to reach the target audience.
通識課程不同於專業課程，實乃著重引導學生主動關懷、探索與實踐人類的終極價值與智慧；同時通識課程所提供的知識，不是專業課程的淺薄化，而是具有厚實感的基礎知識。本校根據創校傳統、校訓與辦學理念訂定通識教育定四大基本素養：求真素養、篤信素養、力行素養與宏通素養，以具體落實本校通識教育之理想。希望本校學生能發揮自主學習精神，在通識課程老師的引導下，逐漸培養其通識教育基本素養，並期待能終身學習。各種基本素養並訂有具體的學習成效指標，以做教學與學習成效之自我檢證的具體指標，分述如下：求真素養（自然領域）：1.學習自然科學的方法或哲學以探索物理與生命世界的微妙，2.發揮就事論事的精神，3.能參與科學議題相關的公共事務。篤信素養（人文領域）：1.學習人文精神以探索內在自我與領會人類文明的深層價值，2.發展自律精神，3.能運用理性進行道德推理。力行素養（社會領域）：1.運用社會科學的方法或哲學以激發學生的傾聽與溝通能力，2.承認與尊重多元差，3.實踐民主審議的精神。宏通素養（跨領域）：1.追求人類的整體價值，2.融通求真、篤信、力行等素養於個人生命之中。各領域的課程對於學習成效指標可以跨選，不必拘泥。
General courses are different from professional courses. They actually focus on guiding students to actively care for, explore and practice the ultimate value and wisdom of mankind. At the same time, the knowledge provided by general courses is not the superficiality of professional courses, but basic knowledge with a solid sense. . Based on the school’s founding tradition, school motto and school philosophy, the school has formulated four basic qualities for general education: truth-seeking quality, belief quality, practical quality and general quality, in order to concretely implement the school’s ideals of general education. We hope that our students can develop their independent learning spirit and gradually develop their basic literacy in general education under the guidance of general education teachers, and look forward to lifelong learning. Each basic literacy has specific learning effectiveness indicators for self-examination of teaching and learning effectiveness, which are described below: Truth-seeking literacy (natural field): 1. Learn the methods or philosophy of natural science to explore physics and the subtleties of the living world, 2. Use the spirit of discussing matters as they are, 3. Be able to participate in public affairs related to scientific issues. Belief literacy (humanities field): 1. Learn the humanistic spirit to explore the inner self and understand the deep value of human civilization, 2. Develop self-discipline, 3. Be able to use rationality for moral reasoning. Practical literacy (social field): 1. Use social science methods or philosophy to stimulate students' listening and communication skills, 2. Recognize and respect diversity, 3. Practice the spirit of democratic deliberation. Hongtong literacy (cross-field): 1. Pursue the overall value of human beings, 2. Integrate qualities such as truth-seeking, faith, and practice into personal life. Courses in various fields can choose from different learning outcome indicators, so there is no need to be rigid.
授課講義
林佳蓉（2010）。媒體素養教育 : 兒童、青少年與媒體。臺北市：華騰文化。
許瑞宋（譯）（2011）。決戰第三螢幕：隨時、定位、互動，行動時代緊貼顧客的行銷與消費新模式（原作者：Chuck Martin），台北：天下文化。（原著出版年：2011）
陳清河（2005）。廣播媒介生態與產業，台北：亞太。
陳萬達（2012）。媒體企劃：跨媒體行銷趨勢與傳播策略Media Planning: Cross-Media Marketing Trend & Communication Strategy，台北：威仕曼文化。
Lecture Notes
Lin Jiarong (2010). Media literacy education: Children, adolescents and the media. Taipei City: Huateng Culture.
Xu Ruisong (trans.) (2011). The decisive battle on the third screen: Any time, positioning, interaction, the new marketing and consumption model that is close to customers in the mobile era (original author: Chuck Martin), Taipei: Tianxia Culture. (Original publication year: 2011)
Chen Qinghe (2005). Broadcast Media Ecology and Industry, Taipei: Asia Pacific.
Chen, Wanda (2012). Media Planning: Cross-Media Marketing Trend & Communication Strategy, Taipei: Wishman Culture.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
10 | 全學期點名五次，不接受補點，超過三次點名不到者，該分數不予計分。 |
| 作業評量作業評量 Homework Assessment |
60 | （一）作業一：座談會(一)心得報告至少1000字(15%，於第9週上傳)，作業二：座談會(二)心得報告至少1000字(15%，於第15週上傳），作業三：期末報告30%) |
| 札記卡札記卡 note card |
30 | 每週課後繳交上課心得，字數150-200字左右，原稿會掃描並留存，以電子檔寄回給同學並公布札記卡內容於網路教室。字跡請工整，如潦草無法辨識，該次則不予計分。 |
