冀望透過此課程，延展工業設計科系學生於產品開發訓練歷程中的實務觸角，
讓設計行為在創意發展的想像氛圍裡，增添商業環境對於產品開發的嚴肅期待觀點，
強化商業環境對創新商品於市場價值反應的績效態度。
商品設計的最終要能透過銷售達成，設計師除了企劃能力，設計能力、國際觀，
對於產品市場以及商品銷售必須要有基礎概念，才能橫向溝通發揮設計創意的最佳價值，
為公司及商品謀取最大效益。
本課程藉由如何看市場 / 了解營銷人員銷售語言 / 認識如何銷售商品，
來反思如何利用設計服務，來協助達成設計商品的銷售，以講師與客戶接觸的經驗，
希望帶給設計系學生設計的市場概念。I hope that through this course, I will extend the practical touch of industrial design students in product development training.
Let design behavior add to the imaginative atmosphere of creative development, and add to the business environment's serious expectations for product development.
Strengthen the effectiveness of the business environment in response to the market value of innovative products.
The ultimate goal of product design must be achieved through sales. In addition to planning capabilities, designers have design capabilities and international viewing.
There must be a basic concept for the product market and commodity sales in order to communicate and develop the best value for design creativity.
Get the maximum benefits for the company and the products.
This course uses how to view the market / to understand the language of selling by marketing personnel / to understand how to sell goods,
To reflect on how to use design services to help achieve the sales of design products, to explain the experience of contacting customers,
I hope to bring the market concept to design students in the design department.
商品設計的最終要能透過銷售達成，設計師除了企劃能力，設計能力、國際觀，對於產品市場以及商品銷售必須要有基礎概念，才能橫向溝通發揮設計創意的最佳價值，為公司及商品謀取最大效益。
本課程藉由如何看市場/了解營銷人員銷售語言/認識如何銷售商品，來反思如何利用設計服務，來協助達成設計商品的銷售，以講師與客戶接觸的經驗，希望帶給設計系學生設計的市場概念。
課程基礎
1.從認識銷售業務/銷售商品，體驗商品市場價值
2.建構設計的%
The ultimate goal of product design must be achieved through sales. In addition to planning capabilities, designers must have basic concepts for product markets and product sales in order to communicate and develop the best value of design creativity and maximize benefits for the company and products.
This course reflects on how to use design services to help achieve the sales of design products by looking at the market/understanding the language of marketing personnel/understanding how to sell products, and reflects on how to use design services to help achieve the sales of design products, and teaches the experience of contacting customers with customers. It hopes to bring the market concept of design students to design.
Course Basics
1. From the knowledge of sales business/selling products, experience the market value of the goods
2. % of the structure design
產品設計與開發/Product Design and Development,2nd ed.
作者Karl T. Ulrich, Steven D Eppinger
譯者張書文，戴華亭
出版MC Graw Hill，2002
策略地圖/Strategy Maps
作者Robert S. & David P. Norton
譯者陳正文等
出版臉譜出版，2004
產品經理的第一本書/The Product Manager’s Handbook
作者Linda Gorchels
譯者戴維儂
出版MC Graw Hill，2006
商品企劃七工具（迅速理解篇）：開發新商品工具集
作者：神田範明/著 譯者：陳耀茂 出版社：中衛
管理設計：創意獲利的關鍵競爭力
作者：凱薩琳．貝斯特 原文作者：Kathryn Best 出版社：麥浩斯
Product Design and Development,2nd ed.
Author Karl T. Ulrich, Steven D Eppinger
Translator 家官网, Dai Huating
Published by MC Graw Hill, 2002
Strategy Maps/Strategy Maps
Author Robert S. & David P. Norton
Translatorchen Zhengwen, etc.
Publishing威地地, 2004
The Product Manager’s Handbook
Author Linda Gorchels
TranslatorWedding Equipment
Published by MC Graw Hill, 2006
Seven tools for product planning (quick understanding): Developing a new product tool set
Author: Kanda Yoshimi/Author: Chen Yaomao Publisher: China
Management Design: Key Competitiveness for Creative Profit
Author: Kaiserine. Bester Original author: Kathryn Best Publisher: McHouse
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 隨堂作業隨堂作業 Works in the Hall |
50 | 課堂間的作業練習 |
| 期末報告期末報告 Final report |
40 | 期末的商品提案報告 |
| 出席情況出席情況 Attendance |
10 |
