企業識別，係指一現代化企業如欲在競爭激烈、瞬息萬變的時代中立於不敗之地，勢須運用新思考模式，建構新組織形態，訂定新經營哲學，方足以因應並保持競爭力。而企業識別設計系統則是實現企業戰略的利器之一，其目的在確立「企業識別」，強化「企業形象」，藉以達到提升整体業績的目標；並提高其在社會上的形象知名度，普獲良好的評價，提振員工士氣和向心力，並促使企業理念和政策得到社會廣泛的認同。Enterprise discernment means that if a modern enterprise wants to remain in a desperate place in a time of fierce competition and rapid change, it must use new thinking modes, build a new organizational structure, and set a new philosophy to maintain competition. The enterprise identification design system is one of the powerful tools for realizing corporate strategies. Its purpose is to establish "enterprise identification" and strengthen "enterprise image" to achieve the goal of improving overall business performance; and to increase its social image visibility, generalize good reviews, boost the atmosphere and centripetal force of employees, and promote the general recognition of corporate philosophy and policies in the society.
企業識別，係指一現代化企業如欲在競爭激烈、瞬息萬變的時代中立於不敗之地，勢須運用新思考模式，建構新組織形態，訂定新經營哲學，方足以因應並保持競爭力。而企業識別設計系統則是實現企業戰略的利器之一，其目的在確立「企業識別」，強化「企業形象」，藉以達到提升整体業績的目標；並提高其在社會上的形象知名度，普獲良好的評價，提振員工士氣和向心力，並促使企業理念和政策得到社會廣泛的認同。本課程旨在透過「CI 開發設計作業」之每一階段，進行實況調查、分析、問題點界定與設計展開實作，並輔以 CI 理論基礎與成功案例研究，以讓習者一窺 CI 之堂奧。
Enterprise discernment means that if a modern enterprise wants to remain in a desperate place in a time of fierce competition and rapid change, it must use new thinking modes, build a new organizational structure, and set a new philosophy to maintain competition. The enterprise identification design system is one of the powerful tools for realizing corporate strategies. Its purpose is to establish "enterprise identification" and strengthen "enterprise image" to achieve the goal of improving overall business performance; and to increase its social image visibility, generalize good reviews, boost the atmosphere and centripetal force of employees, and promote the general recognition of corporate philosophy and policies in the society. This course aims to conduct practical surveys, analysis, problem definition and design work through each stage of "CI Development Design Industry", and to provide CI theory foundation and success case studies to enable the practitioner to be a CI hall.
1. Alina Wheeler，Designing Brand Identity，Wiley，2009
2. World Branding Committee, Hiro Minamiyama, World Branding - Concept, Strategy & Design,
Gingko Press, 2007
3. 王桂沰，企業•品牌•識別•形象，全華科技圖書公司，2005
3. 連德工商發展基金會編輯小組，品牌形象•Corporate Image，連德工商發展基金會，2004
4. Norbert W. Daldrop, Kompendium Corporate Identity und Corporate Design, avedition, 1997
5. 汪光宗著，CI贏的策略，商周文化，1993。
6. 中西元男著，重建企業形象－塑造個性與美感的企業CI革命，遠流出版公司，1991
7. PAOS, 企業與Design System Series, 產業能率大學，1991-1977
8. 林磐聳編著，企業識別系統/CIS，藝風堂。
1. Alina Wheeler, Designing Brand Identity, Wiley, 2009
2. World Branding Committee, Hiro Minamiyama, World Branding - Concept, Strategy & Design,
Gingko Press, 2007
3. Wang Guiqi, enterprise, brand, identification, image, Quanhua Technology Book Company, 2005
3. Editorial group of Liande Industrial and Commercial Development Foundation, Brand Image • Corporate Image, Liande Industrial and Commercial Development Foundation, 2004
4. Norbert W. Daldrop, Kompendium Corporate Identity und Corporate Design, avedition, 1997
5. Written by Wang Guangzong, CI's winning strategy, Shang and Zhou culture, 1993.
6. Chinese and Western Yuan men, rebuilding corporate image - the corporate CI revolution that shapes personality and aesthetics, far-flux publishing company, 1991
7. PAOS, Enterprise and Design System Series, Industrial Energy Rate University, 1991-1977
8. Edited by Lin Panfeng, Enterprise Identity System/CIS, Art Hall.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中、期末報告成績期中、期末報告成績 Mid-term and final report completion |
60 | Team Work |
| 平時作業成績平時作業成績 Normal operation achievements |
30 | 個人課外作業 |
| 上課出席成績上課出席成績 Participation in the previous class |
10 | 上課缺席乙次扣2分，缺席五次即予扣考。 |
