本課程為上學期「民意與民意調查理論」的承續課程，除了對民意及民意調查理論有深入的探討外，更著重在於實際的調查企畫，問卷擬定，訪員訓練、管理，調查實施等實際應用的學習。課程目的在使修課學生能透過課程，瞭解民意與民主政治的重要關係，同時對於實務應用面的民意調查能有實務經驗的認識，能夠培養區隔民意調查的品質與瞭解其中關鍵，以培養能夠獨立規劃調查研究案為最終教學目標。

This course is the continuation course of the "Public Opinion and Public Opinion Investigation Theory" in the last period. In addition to in-depth discussions on public opinion and public opinion Investigation Theory, it also focuses on learning of practical application such as actual investigation planning, question paper determination, visit training, management, and investigation implementation. The purpose of the course is to enable students to understand the important relationship between public opinion and democratic politics through the course, and to have practical experience in public opinion surveys on practical applications, to cultivate the quality and understanding of the key points of the public opinion surveys, and to cultivate independent planning of investigations as the final teaching goal.

本課程為上學期「民意與民意調查理論」的承續課程，進一步著重於實際的調查企畫，問卷擬定，訪員訓練、管理，調查實施等實際應用的學習。課程目的在使修課學生能透過課程，對於實務應用面的民意調查能有實務經驗的認識，能夠培養區隔民意調查的品質與瞭解其中關鍵，以培養能夠獨立規劃調查研究案為最終教學目標。

This course is the continuation course of the "Public Opinion and Public Opinion Investigation Theory" in the last period. It further focuses on the learning of practical application such as actual investigation planning, question paper determination, visitor training, management, investigation and implementation. The purpose of the course is to enable students to have practical experience in public opinion surveys through the course, and to cultivate the quality and understanding of the key points of the public opinion surveys through the course, so as to cultivate independent planning of investigations as the final teaching goal.

教科書：
國立政治大學選舉研究中心/主編，2001，民意調查，（舊版）
陳陸輝 主編﹧陳義彥、黃紀等合著，民意調查新論，台北：五南。（最新版）
上面二本原則上大致相同，後者為前者之延伸增修版，可以二擇一。
Wolfgang Donsbach，民意與民調研究，台北：韋伯出版。

Textbook:
National University of Political Science Selection Research Center/Editor, 2001, Public Opinion Survey, (Old Edition)
Chen Yuexiu, co-authored by Chen Yijun, Huang Bian, etc., Public Opinion Survey New Review, Taipei: Wunan. (Latest version)
The above two principles are roughly the same, and the latter is an extended and revised version of the former, which can be divided into two parts.
Wolfgang Donsbach, Public Opinion and Folk Repertory Research, Taipei: Vober ​​Publishing.