一 培養學生獨立規劃公關活動能力
二 養成學生重視公關倫理及社會責任
三 提供學生生涯規畫觀念1. Cultivate students' ability to independently plan public activities
2. Nursing students value public relations ethics and social responsibility
3. Provide students' career planning concepts
企業公共關係原文是Corporate publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。
The original text of corporate public relations is Corporate publish relationships. It is a circle of the promotion elements in the marketing course 4Ps, simply called P.R., because of the government and enterprises' emphasis on public relations, there is also a P.R. to add a P.R. to 4Ps to 5Ps, which shows the degree of attention. This course is mainly based on a case and is reasonable in theory. It teaches students how to achieve marketing purposes through public relations through communication and public relations. It is a course that can be easily learned to many practical things.
王友民老師自編公共關係教材
Teacher Wang Youmin edited public relations textbooks
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考 期末考 平常成績期中考 期末考 平常成績 Midterm exam Final exam Normal results |
100 | 三種評分方式權數依學生上課表現考試作答 作業繳交 出席狀況而定 |
