透過課堂討論與練習, 讓同學對如何成為優勢的行銷人員有深刻的體驗和認識;並透過對<大數據>, <物聯網> 和<人工智慧>的概念討論,讓同學對未來5-10年全世界在經濟上的發展趨勢有所認識並事先儲備自己的能力規劃自己的未來.Through classroom discussions and exercises, students will have a deep experience and understanding of how to become advantageous marketers; and through conceptual discussions on "Big Data", "Internet of Things" and "Artificial Intelligence", students will have an understanding of the future 5-10 Be aware of the economic development trends around the world in 2018 and prepare your own abilities in advance to plan your future.
優勢銷售: 奧利佛.克朗 & 麥可.克朗著 卡內基叢書
顧客經驗管理:伯恩史密特著 中國生產力中心出版
不賣東西賣體驗: 藤村政鴻著 天下雜誌出版
物聯網革命: 傑瑞米. 里夫金著 商周出版
大數據: 麥爾旬伯格著 天下雜誌出版
人工智慧: 機器人與機器革新 大衛傑佛瑞 稻田出版
ZARA 沒有名片的總裁: 科瓦東高.澳沙著商業週刊出版
迪士尼的感動魔法: 福島文二郎著 天下出版
Advantage Selling: Oliver Crown & Michael Crown Carnegie Series
Customer Experience Management: By Bernschmidt Published by China Productivity Center
Don’t sell things, sell experiences: Written by Masahiro Fujimura and published by Tianxia Magazine
Internet of Things Revolution: Written by Jeremy Rifkin, published by Shangzhou
Big Data: by Meyer Schenberger published by Tianxia Magazine
Artificial Intelligence: Robots and Machine Innovation David Jeffrey Paddy Publishing
The CEO of ZARA without a business card: Kova Donggao.Aosha published by Business Weekly
The Touching Magic of Disney: Written by Fukushima Bunjiro, published by Tenka Publishing
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中報告期中報告 interim report |
50 | |
| 期末報告期末報告 Final report |
50 |
