透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。Through theory and plan teaching, students can have a full understanding of the operations of cross-border enterprises, and be familiar with globalization, global politics and cultural environment, overseas direct investment, international corporate strategies, international corporate organizations, overseas market entry strategies, global production and outsourcing, global marketing, and global human resources management.
Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.
Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories include: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.
Cavusgil, S. Tamer., Knight, Gary., Riesenberger, John R. (2012). International Business: The New Realities.2e.
「遵守智慧財產權觀念」及「不得不法影印」
Cavusgil, S. Tamer., Knight, Gary., Riesenberger, John R. (2012). International Business: The New Realities.2e.
"Abide by the concept of wisdom property rights" and "must have to copy illegally"
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Middle ExamMiddle Exam middle exam |
30 | |
| Final ExamFinal Exam final exam |
30 | |
| Case Study (team work) and AssignmentsCase Study (team work) and Assignments case study (teamwork) and assignments |
30 | |
| participationparticipation participation |
10 |
