1365 - 銀髮族服務管理與創新 英授 Taught in English

Senior-oriented Service Management and Innovation

教育目標 Course Target

隨著人口結構的高齡化,台灣社會即將面臨一系列的高齡社會問題。本課程有兩大核心內容,首先希望能就幾個重要的銀髮產業進行探討,讓修課同學能夠了解高齡化產業的特性與市場機會,再者,我們希望由服務管理與服務創新的觀點,將相關理論應用於銀髮產業中,並能結合課程,以服務創新或商業模式創新的觀點,發展出在這些產業中可能的創新應用。

With the aging of population structure, Taiwan society is about to face a series of high-end social problems. This course has two core content. First, we hope to explore several important silver hair industries so that classmates can understand the characteristics and market opportunities of high-elimination industries. Furthermore, we hope that service management and service innovation perspectives will be applied to relevant theories in the silver hair industry, and can combine the course to develop possible innovative applications in these industries with service innovation or business model innovation perspectives.

參考書目 Reference Books

搭配課堂進度,發給講義、論文、個案或其他參考資料

Combined with class progress, provide lectures, papers, cases or other reference materials

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
課堂表現與參與
Class presentation and participation
20
期中考
Midterm exam
20
課堂作業與報告
Classroom Operations and Reports
30
期末分組報告
Final division report
30

授課大綱 Course Plan

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相似課程 Related Courses

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1365
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Wednesday/6,7,8[C309]
  • 授課教師 Teacher:
    呂芳懌/楊朝棟/許書銘/林万登
  • 修課班級 Class:
    共選修2-4 (企管系開)
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 45 人

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