1.企業個案分析為學習與建立管理知識的有效方法之一，透過深入分析、進入情境與體會企業經營與管理問題，進一步從中產生有用的知識。
2.在多元的個案閱讀與討論過程中，培養分析問題、釐清問題與獨立思考的能力。
3.特別篩選與創業相關的個案，以求呈現創業者的兩難困境，為往後創業做好準備。1. Enterprise case analysis is one of the effective methods to learn and establish management knowledge. Through in-depth analysis, situational and physical enterprise operation and management problems, we can further generate useful knowledge from it.
2. In the process of reading and discussion of diverse cases, cultivate the ability to analyze problems, clarify problems and think independently.
3. Specially select cases related to the creation in order to present the two difficulties of entrepreneurs and prepare for future development.
哈佛商業評論繁體中文版相關文章(參考課程大綱)
Harvard Business Review Traditional Chinese Version Related Articles (Reference Course Name)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 分組簡報與導讀分組簡報與導讀 Sub-group briefing and guidance |
40 | 事先研讀指定個案，融入決策者情境來思考解決問題的行動方案。小組課前應找時間進行個案討論。 |
| 課堂參與討論課堂參與討論 Class Participation and Discussion |
30 | 小組討論與課堂參與為本課程重要進行方式，同學們在小組與課堂上的討論參與，將作為成績評定參考，積極參與的同學將獲得額外的分數。 |
| 個人作業個人作業 Personal action |
10 | 學期初繳交的個人行銷報告。 |
| 組員互評組員互評 Team members to review |
20 | 學期末對同組組員的參與程度進行評分。 |
