1.企業個案分析為學習與建立管理知識的有效方法之一，透過深入分析、進入情境與體會企業經營與管理問題，進一步從中產生有用的知識。
2.在多元的個案閱讀與討論過程中，培養分析問題、釐清問題與獨立思考的能力。
3.特別篩選與創業相關的個案，以求呈現創業者的兩難困境，為往後創業做好準備。1. Enterprise case analysis is one of the effective methods to learn and build management knowledge. Through in-depth analysis, entering into situations and understanding enterprise operation and management problems, useful knowledge can be further generated.
2. In the process of reading and discussing multiple cases, cultivate the ability to analyze problems, clarify problems and think independently.
3. Specially screen cases related to entrepreneurship in order to present the dilemma of entrepreneurs and prepare for future entrepreneurship.
哈佛商業評論繁體中文版相關文章(參考課程大綱)
Related articles from the Traditional Chinese version of Harvard Business Review (refer to the course syllabus)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 分組簡報與導讀分組簡報與導讀 Group presentations and introductions |
40 | 事先研讀指定個案，融入決策者情境來思考解決問題的行動方案。小組課前應找時間進行個案討論。 |
| 課堂參與討論課堂參與討論 Participate in class discussions |
30 | 小組討論與課堂參與為本課程重要進行方式，同學們在小組與課堂上的討論參與，將作為成績評定參考，積極參與的同學將獲得額外的分數。 |
| 個人作業個人作業 individual assignment |
10 | 學期初繳交的個人行銷報告。 |
| 組員互評組員互評 Team members evaluate each other |
20 | 學期末對同組組員的參與程度進行評分。 |
