1.本課程著重於行銷管理領域之案例研討，涵蓋產品、價格、通路、推廣，顧客滿意及行銷環境等案例。
2.透過影片實例與紙本案例，讓學生熟悉行銷理論在實務中的運用。
3.希望培養同學1.問題分析與解決能力2.溝通協調與人際能力。1. This course focuses on case studies in the field of marketing management, covering cases such as products, prices, channels, promotions, customer satisfaction and marketing environment.
2. Through video examples and paper cases, students will be familiar with the application of marketing theory in practice.
3. Hope to cultivate students’ 1. Problem analysis and solving skills 2. Communication, coordination and interpersonal skills.
1.本課程著重於行銷管理領域之相關案例研討，內容涵蓋產品、價格、通路、推廣，顧客滿意及行銷環境等個案。
2.透過影音多媒體與紙本實務案例研討，讓學生熟悉行銷理論在實務中的運用。
1. This course focuses on relevant case studies in the field of marketing management, covering cases such as products, prices, channels, promotion, customer satisfaction and marketing environment.
2. Through audio-visual multimedia and paper practical case studies, students will be familiar with the application of marketing theory in practice.
1.戴國良，行銷管理實務個案分析，五南圖書出版股份有限公司，2007年10月28日，初版二刷。
2.曾光華，行銷管理個案：實務與決策導向，前程文化事業有限公司，100年9月，初版五刷。
3.影片案例與林紹煌自編講義集
1. Dai Guoliang, Marketing Management Practice Case Analysis, Wunan Book Publishing Co., Ltd., October 28, 2007, first edition second edition.
2. Zeng Guanghua, Marketing Management Cases: Practice and Decision-making Orientation, Qiancheng Cultural Industry Co., Ltd., September 100, five first editions.
3. Film cases and Lin Shaohuang’s self-edited lecture notes
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
20 | 筆試 ( 課堂討論之案例 ) |
| 期末考期末考 final exam |
20 | 筆試 ( 課堂討論之案例 ) |
| 平常成績平常成績 normal grades |
60 | 1.上課出席與討論40% 2.期末作業20% |
