1.本課程著重於行銷管理領域之案例研討，涵蓋產品、價格、通路、推廣，顧客滿意及行銷環境等案例。
2.透過影片實例與紙本案例，讓學生熟悉行銷理論在實務中的運用。
3.希望培養同學1.問題分析與解決能力2.溝通協調與人際能力。1. This course focuses on case study in the marketing management field, covering products, prices, channels, promotions, customer satisfaction and marketing environment and other cases.
2. Through video examples and paper cases, students can be familiar with the use of marketing theory in practice.
3. I hope to cultivate students 1. Problem analysis and resolution abilities 2. Communication and human ability.
1.本課程著重於行銷管理領域之相關案例研討，內容涵蓋產品、價格、通路、推廣，顧客滿意及行銷環境等個案。
2.透過影音多媒體與紙本實務案例研討，讓學生熟悉行銷理論在實務中的運用。
1. This course focuses on the study of related case studies in the marketing management field, covering products, prices, channels, promotions, customer satisfaction and marketing environment.
2. Through audio and video multimedia and paper practical case study, students can be familiar with the use of marketing theory in practice.
1.戴國良，行銷管理實務個案分析，五南圖書出版股份有限公司，2007年10月28日，初版二刷。
2.曾光華，行銷管理個案：實務與決策導向，前程文化事業有限公司，100年9月，初版五刷。
3.影片案例與林紹煌自編講義集
1. Dai Guoliang, Marketing Management Actual Case Analysis, Wunan Book Publishing Co., Ltd., October 28, 2007, the first edition was second.
2. Zeng Guanghua, Marketing Management Case: Practice and Decision Direction, Qiancheng Culture and Industry Co., Ltd., September 2010, the first edition of the fifth edition.
3. Collection of video cases and self-edited lectures by Lin Shaohuang
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
20 | 筆試 ( 課堂討論之案例 ) |
| 期末考期末考 Final exam |
20 | 筆試 ( 課堂討論之案例 ) |
| 平常成績平常成績 Normal achievements |
60 | 1.上課出席與討論40% 2.期末作業20% |
