1.以影片實例解析日本服務業的行銷實務。
2.透過影片解析日本熱門產業及其代表企業的行銷創意。
3.培養同學畢業後任職台商或外商以及自行創業時的行銷競爭力。
4.介紹日本的經貿、社會、文化與卓越產業之現況與展望。
5課程內容涵蓋：餐飲、旅遊、旅館、休閒、主題樂園、流通、量販、百貨、
貿易、交通、零售、文創、影視、娛樂、汽車、金融等產業。1. Use video examples to analyze the marketing practices of the Japanese service industry.
2. Analyze popular Japanese industries and the marketing creativity of their representative companies through videos.
3. Cultivate students’ marketing competitiveness when they work for Taiwanese or foreign businessmen or start their own businesses after graduation.
4. Introduce the current status and prospects of Japan’s economy, trade, society, culture and outstanding industries.
5 Course contents cover: catering, tourism, hotels, leisure, theme parks, circulation, mass merchandisers, department stores,
Trade, transportation, retail, cultural and creative industries, film and television, entertainment, automobiles, finance and other industries.
日本經貿與產業講義集，林紹煌編著(未出版)
A collection of lecture notes on Japanese economy, trade and industry, compiled by Lin Shaohuang (unpublished)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 usual results |
60 | 1.上課出席與討論40% 2.個人作業20% |
| 期中考期中考 midterm exam |
20 | 筆試(課堂影片案例內容) |
| 期末考期末考 final exam |
20 | 筆試(課堂影片案例內容) |
