1340 - 綠色行銷 英授 Taught in English
Green Marketing
教育目標 Course Target
針對學生未來進入企業需要面對與因應生態環境變遷的機遇與挑戰時, 能具備有關生態環境與商業之間的互動關係之背景知識; 在面臨可持續發展性課題能做出明智的企業管理決策, 與發展策略性行銷策劃, 及借鏡成功個案學習如何創造新價值
When students enter the enterprise in the future and need to face and respond to the opportunities and challenges of ecological environment changes, they can have background knowledge about the interaction between the ecological environment and business; they can make wise business management decisions when facing sustainable development issues, develop strategic marketing plans, and learn how to create new value by learning from successful cases
參考書目 Reference Books
1. Green Marketing Management, 2011, Robert Dahlstorm, South-Western.
2. The New Rules of Green Marketing, 2011, J. Ottman Consulting, Inc., Berrett -KoehlerPublishers
3. 相關的中，英文學術研究報告，專業性文章或報導
1. Green Marketing Management, 2011, Robert Dahlstorm, South-Western.
2. The New Rules of Green Marketing, 2011, J. Ottman Consulting, Inc., Berrett -KoehlerPublishers
3. Relevant academic research reports, professional articles or reports in Chinese and English
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平時作業 Daily homework |
20 | |
|
期中考 midterm exam |
25 | |
|
期末考 final exam |
25 | |
|
學期報告（小組） Term Report (Group) |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1340
- 學分 Credit: 0-3
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上課時間 Course Time:Tuesday/6,7,8[M145]
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授課教師 Teacher:莊旻潔/連風彥
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修課班級 Class:企管系2-4
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選課備註 Memo:先修：管理學、行銷管理。
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