針對學生未來進入企業需要面對與因應生態環境變遷的機遇與挑戰時, 能具備有關生態環境與商業之間的互動關係之背景知識; 在面臨可持續發展性課題能做出明智的企業管理決策, 與發展策略性行銷策劃, 及借鏡成功個案學習如何創造新價值When students enter the enterprise in the future and need to face and respond to the opportunities and challenges of ecological environment changes, they can have background knowledge about the interaction between the ecological environment and business; they can make wise business management decisions when facing sustainable development issues. , develop strategic marketing planning, and learn how to create new value by learning from successful cases
1. Green Marketing Management, 2011, Robert Dahlstorm, South-Western.
2. The New Rules of Green Marketing, 2011, J. Ottman Consulting, Inc., Berrett -KoehlerPublishers
3. 相關的中，英文學術研究報告，專業性文章或報導
1. Green Marketing Management, 2011, Robert Dahlstorm, South-Western.
2. The New Rules of Green Marketing, 2011, J. Ottman Consulting, Inc., Berrett -KoehlerPublishers
3. Relevant academic research reports, professional articles or reports in Chinese and English
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時作業平時作業 Daily homework |
20 | |
| 期中考期中考 midterm exam |
25 | |
| 期末考期末考 final exam |
25 | |
| 學期報告（小組）學期報告（小組） Term Report (Group) |
30 |
