1340 - 綠色行銷 英授 Taught in English
Green Marketing
教育目標 Course Target
針對學生未來進入企業需要面對與因應生態環境變遷的機遇與挑戰時, 能具備有關生態環境與商業之間的互動關係之背景知識; 在面臨可持續發展性課題能做出明智的企業管理決策, 與發展策略性行銷策劃, 及借鏡成功個案學習如何創造新價值
When students need to face opportunities and challenges to respond to ecological environment changes in the future, they can have background knowledge about the interactive relationship between the ecological environment and business; when facing sustainable developmental questions, they can make informed corporate management decisions, development strategic marketing plans, and successful cases to learn how to create new value
參考書目 Reference Books
1. Green Marketing Management, 2011, Robert Dahlstorm, South-Western.
2. The New Rules of Green Marketing, 2011, J. Ottman Consulting, Inc., Berrett -KoehlerPublishers
3. 相關的中，英文學術研究報告，專業性文章或報導
1. Green Marketing Management, 2011, Robert Dahlstorm, South-Western.
2. The New Rules of Green Marketing, 2011, J. Ottman Consulting, Inc., Berrett -KoehlerPublishers
3. Related Chinese and English academic research reports, professional articles or reports
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平時作業 Normal operation |
20 | |
|
期中考 Midterm exam |
25 | |
|
期末考 Final exam |
25 | |
|
學期報告（小組） Period report (group) |
30 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1340
- 學分 Credit: 0-3
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上課時間 Course Time:Tuesday/6,7,8[M145]
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授課教師 Teacher:莊旻潔/連風彥
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修課班級 Class:企管系2-4
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選課備註 Memo:先修：管理學、行銷管理。
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