本課程目的在於介紹國際行銷管理的基本概念，並透過課堂講授、個案討論等方式幫助同學在國際行銷策略的分析與執行上有完整的概念。The purpose of this course is to introduce the basic concepts of international marketing management and help students gain a complete understanding of the analysis and implementation of international marketing strategies through classroom lectures, case discussions, etc.
全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入，海外市場的當地行銷管理，與全球行銷管理等三項任務。
Global marketing management refers to the coordination and integration of marketing activities across multiple country markets. Global marketing management includes three tasks: overseas market entry, local marketing management in overseas markets, and global marketing management.
1. Global Marketing (8th edition) by Keegan and Green, Pearson (雙葉代理)
2. 個案
1. Global Marketing (8th edition) by Keegan and Green, Pearson (Double Leaf Agency)
2. Case
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與、出席、心得課堂參與、出席、心得 Class participation, attendance, and experience |
10 | |
| 國際行銷案例報告國際行銷案例報告 International Marketing Case Report |
10 | |
| 個案作業個案作業 casework |
10 | |
| 期中考期中考 midterm exam |
20 | |
| 期末考期末考 final exam |
20 |
