創新是企業能否維持競爭力的關鍵，服務創新更是繼技術研發與產品設計的創新之後下一波的轉型關鍵。資訊科系的學生如何在未來畢業後到職場上能保有一席之地，維繫長期的競爭力，是現代資訊系學生該面對與思考的課題。本課程的目的就是提供學生服務創新的概念，釐清資訊相關技術與工具在未來所扮演的角色。本課程將提供多個服務創新的案例分享，讓學生了解創意的發想與產生的過程，並設計幾個服務創新的作業題目，讓學生親自參與體驗服務創新的練習。Innovation is the key to whether enterprises can maintain competitiveness, and service innovation is the next wave of transformation key after the innovation of technology research and development and product design. How students in the information department can maintain a place in their careers after graduation and maintain long-term competition is a subject that modern information department students should face and think about. The purpose of this course is to provide innovative concepts for student services and clarify the roles of information-related technologies and tools in the future. This course will provide a number of innovative service cases sharing, allowing students to understand the creative development and generation process, and design several innovative service issues, so that students can participate in the innovative practice of experienced service.
科技業或是製造業一向有產品創新管理，遵循著系統化的產品開發程序，創造消費者期待的新產品。這些實體產業的新產品常依循著技術精進之後，開發進階產品的模式。在無形產品附加價值超越有形產品的時代，服務業的產品多為無形性產品，為了要使創新開發與消費者的需求更貼近，使服務性產品創新有跡可循，本課程將從使用者、組織及機構來分析歸納，引導學習者達到以消費者的需求為思考主軸，並以管理創意的模式來使服務創新在系統化的模式產生。課程終將介紹包含破壞新創新及開放性創新等理論及應用。
期待上完課程學生可針對實際狀況的情境可以找出脈絡，想出服務產品開發的線索及規劃，並強化以下能力:
1.創造感動的顧客體驗
2.了解顧客的需求~ 觀察消費者的生活模式，尋找其潛在需求
3.開發產品服務系統的核心能力建立
Technology or manufacturing industries have always had product innovation management, following systematic product development procedures, creating new products that consumers expect. These new products in the physical industry often follow the model of advanced products after technological advancement. In an era when intangible products have added value beyond tangible products, most of the products in the service industry are intangible products. In order to make innovation and development closer to consumers' needs and make service product innovation have a clear idea, this course will analyze the knowledge from users, organizations and institutions, and guide learners to think about the needs of consumers as the main axis, and use a management creative model to make service innovation produce in a systematic model. The course will eventually introduce theories and applications such as disrupting new innovation and open innovation.
We look forward to students who can find out the details of the actual situation after completing the course, come up with the threads and plans for service product development, and strengthen the following abilities:
1. Create an emotional customer experience
2. Understand the needs of customers ~ Observe consumers' lifestyles and find their potential needs
3. Establish core capabilities of developing product service systems
1. 設計思考改造世界 by Tim Brown,
聯經出版社 吳莉君 譯
2. 新平台式思考 by 平野敦士卡爾
木馬文化 鐘明秀 譯
3. 一個人的策展年代 by Kenichi Sato,
世茂出版社 陳文涵譯
4. 哈佛教育學院的一門青年創新課 by Tony Wagner
時報出版 陳以禮 譯
5. 開放式服務創新 by Henry Chesbrough
天下雜誌 李芳齡譯
6. 心智圖法 理論與應用
商周出版社 孫易新著
7. 服務創新時代 關鍵報告 by Dieter Spath、Walter Ganz.
商周出版社 陳琇玲譯
8. TRIZ 創新的科技 by Isak Bukhman
建速出版社 蕭詠今譯
1. Design and thinking to transform the world by Tim Brown,
Joint Publishing House Wu Lijun Translation
2. New platform thinking by Hirano Tinsha
Muma Culture Jingmingxiu Translation
3. A person’s curation year by Kenichi Sato,
Shimao Publishing House Chen Wen Conclusion
4. A youth innovation course at Harvard Education Institute by Tony Wagner
Timely Publishing Chen Yirong Translation
5. Open Service Innovation by Henry Chesbrough
The World Magazine Li Fang's Translation
6. Mental diagram theory and application
Shang and Zhou Publishing House Sun Yi Xin's New Works
7. Service Innovation Age Key Report by Dieter Spath, Walter Ganz.
Shang and Zhou Publishing House Chen Xiuling
8. TRIZ Innovative Technology by Isak Bukhman
Jiansu Publishing House 后官网官网官网
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課互動上課互動 Interaction in class |
20 | |
| 作業作業 Action |
20 | |
| 報告報告 report |
20 | |
| 專題專題 Special topic |
40 |
