引導研究生思考設計領域與設計策略及管理的意義 2.引導研究生思考設計創新的方向 (1)設計創新 (2)文化創意 (3)品牌形象 (4)建立設計風格 3.引導研究生探討專題設計研究撰寫方法 4.引導研究生領悟品牌規劃與策略的模式及實務Guide graduate students to think about the design field and the significance of design strategy and management 2. Guide graduate students to think about the direction of design innovation (1) Design innovation (2) Cultural creativity (3) Brand image (4) Establish design style 3. Guide graduate students to explore special design research Writing method 4. Guide graduate students to understand the models and practices of brand planning and strategy
工業設計的理念與實務在台灣，從1961年起至今已逾30年，設計企劃、技能、推廣等功能的設計策略與管理，已漸形成。
設計功能與商品設計專案：企業與政府間的關係，日趨複雜。
設計師需提升工作層次，藉由設計策略與管理的理念與方法研究，培養與豎立設計經營管理者的執行與領導能力。
(一)「設計策略與管理」以及「企業與國家設計政策」的意義探討(二)台灣與國際企業設計政策探討
(三)專題設計研究論文與撰寫方法探討
(四)全國新一代設計展與產業設計G-MARK
(五)台灣3個五年計畫與OEM，ODM，OBM的時代意義
(六)ICSID與台灣設計的發展探討
The concept and practice of industrial design have been established in Taiwan for more than 30 years since 1961. The design strategy and management of design planning, skills, promotion and other functions have gradually taken shape.
Design functions and product design projects: The relationship between business and government is becoming increasingly complex.
Designers need to improve their work level and cultivate and establish the execution and leadership abilities of design management managers through research on concepts and methods of design strategy and management.
(1) Discussion on the significance of "design strategy and management" and "corporate and national design policies" (2) Discussion on Taiwan and international corporate design policies
(3) Discussion on thematic design research papers and writing methods
(4) National New Generation Design Exhibition and Industrial Design G-MARK
(5) Taiwan’s three five-year plans and the contemporary significance of OEM, ODM, and OBM
(6) Discussion on ICSID and the development of Taiwanese design
1.設計策略與管理講義---2012 鄭源錦 著
2.品牌規劃與策略講義---2012 鄭源錦 著
1. Design Strategy and Management Lecture Notes---2012 by Zheng Yuanjin
2. Brand planning and strategy handout---2012 written by Zheng Yuanjin
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時出勤討論平時出勤討論 Daily attendance discussion |
30 | 出勤與討論 |
| 期中發表期中發表 Published mid-term |
30 | 以ppt電子檔)口頭報告 |
| 期末發表期末發表 Published at the end of term |
40 | 以ppt電子檔口頭報告，需提繳書面報告書，內頁附電子檔 |
