引導研究生思考設計領域與設計策略及管理的意義 2.引導研究生思考設計創新的方向 (1)設計創新 (2)文化創意 (3)品牌形象 (4)建立設計風格 3.引導研究生探討專題設計研究撰寫方法 4.引導研究生領悟品牌規劃與策略的模式及實務Guide graduate students to think about the meaning of design domain and design strategies and management 2. Guide graduate students to think about the direction of design innovation (1) Design innovation (2) Cultural creativity (3) Brand image (4) Establish design style 3. Guide graduate students to explore topic design writing methods 4. Guide graduate students to understand the model and practice of brand planning and strategy
工業設計的理念與實務在台灣，從1961年起至今已逾30年，設計企劃、技能、推廣等功能的設計策略與管理，已漸形成。
設計功能與商品設計專案：企業與政府間的關係，日趨複雜。
設計師需提升工作層次，藉由設計策略與管理的理念與方法研究，培養與豎立設計經營管理者的執行與領導能力。
(一)「設計策略與管理」以及「企業與國家設計政策」的意義探討(二)台灣與國際企業設計政策探討
(三)專題設計研究論文與撰寫方法探討
(四)全國新一代設計展與產業設計G-MARK
(五)台灣3個五年計畫與OEM，ODM，OBM的時代意義
(六)ICSID與台灣設計的發展探討
The concept and practice of industrial design in Taiwan has been in more than 30 years since 1961, and the design strategies and management of designing projects, skills, promotion and other functions have been formed.
Design function and product design project: the relationship between enterprises and government is complicated.
Designers need to increase their work levels and cultivate and establish the execution and leadership capabilities of design management managers through research on concepts and methods of design strategies and management.
(I) Discussion on the meaning of "design strategy and management" and "enterprise and national design policies" (II) Discussion on the design policies of Taiwan and international enterprises
(III) Exploration of research on topic design and writing methods
(IV) G-MARK, a new generation design and industry design in the country, G-MARK
(V) Taiwan’s three five-year plans and the era meaning of OEM, ODM and OBM in the past
(VI) Exploration on the Development of ICSID and Taiwan Design
1.設計策略與管理講義---2012 鄭源錦 著
2.品牌規劃與策略講義---2012 鄭源錦 著
1. Design strategy and management discussion---2012 Zheng Yuanlin
2. Brand planning and strategy discussion---2012 Zheng Yuanlin
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時出勤討論平時出勤討論 Regular attendance discussion |
30 | 出勤與討論 |
| 期中發表期中發表 Midterm Publishing |
30 | 以ppt電子檔)口頭報告 |
| 期末發表期末發表 Final release |
40 | 以ppt電子檔口頭報告，需提繳書面報告書，內頁附電子檔 |
