6852 - 品牌創新與永續經營實作〈一〉 英授 Taught in English
教育目標 Course Target
1. 提升學生人文素養、國際觀 、社會關懷、、品牌管理 永續經營的觀念
2. 培育學生跨領域協作、創新實踐、專案管理、解決問題的能力
3. 提升學生國際職場競爭力、成為創新青年領袖
4. 建立校方與學生的連結溝通橋樑，透過合作模式創新實作
5. 協助校友企業人才培育、提升國際市場競爭力（最終目標）
1. Improve students’ humanistic qualities, international outlook, social care, brand management and sustainable management concepts
2. Cultivate students’ abilities in cross-field collaboration, innovative practice, project management, and problem-solving
3. Improve students’ competitiveness in the international workplace and become innovative young leaders
4. Establish a communication bridge between the school and students, and innovate and implement through cooperation models
5. Assist alumni companies to cultivate talents and enhance their competitiveness in the international market (ultimate goal)
參考書目 Reference Books
The 7 Habits of Highly Effective People (ISBN:986-417-493-2) 與成功有約 / 柯維
START-UP NATION (ISBN:978-986-6488-95-9) 新創企業之國
The 7 Habits of Highly Effective People (ISBN:986-417-493-2) A Date with Success / Covey
START-UP NATION (ISBN:978-986-6488-95-9) The nation of start-ups
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
課後心得 Thoughts after class |
20 | 真實反應、自由撰寫 |
|
課內互動問答 Interactive Q&A in class |
20 | 主動發言提出觀察、洞察與個人見解 |
|
期中期末報告 Interim and final report |
50 | 完整呈現各階段的成果 |
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6852
- 學分 Credit: 3-0
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上課時間 Course Time:Thursday/6,7,8[H204]
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授課教師 Teacher:巢志成
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修課班級 Class:共選3-博 (創院開)
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