學生瞭解連鎖經營的優劣特點及其執行的細節內容。特別是餐飲連鎖的適用範圍。使學生有能力判斷企業應否發展連鎖，何時發展，適用的方法並可提出發展計畫。Students understand the advantages and disadvantages of locking business and the details of execution. Especially the suitable range of dining and beverage locks. Enable students to determine whether the enterprise should develop, and when to develop, appropriate methods can also propose development plans.
应用教授讲述，课堂讨论及个案研究等方式，1）介绍连锁经营的本质和特点，並檢視連鎖經營在餐饮业的適用性，應用範圍和实践方法。 。 對连锁经营模式分別在市场管理，营运管理和财务管理上发生的影响和结果做分析和衡量。 进而学习如何分析并判断连锁经营模式对品牌发展的利弊。 2） 針對“授權加盟”的相关理论和经验做深入的研究和了解， 研討授權加盟的利幣和應用條件，分析授權加盟的風險和影響。 瞭解成為成功的授權主和受權者所需要具備的條件和兩者間的關係，包括研討授權加盟的法律文件和其他相關細節。
Apply professors' lectures, classroom discussions and case studies, 1) introduce the essence and characteristics of chain operations, and examine the suitability, application scope and practical methods of chain operations in the catering industry. . Analyze and measure the impact and results of chain business models in market management, operation management and financial management respectively. Then learn how to analyze and judge the pros and cons of chain business models for brand development. 2) Do in-depth research and understanding of the relevant theories and experiences of "authorized franchise", study the currency and application conditions of authorized franchise, and analyze the risks and impacts of authorized franchise. Understand the conditions and relationships required to be a successful authorized and authorized person, including the legal documents and other relevant details of the study and authorized franchise.
The Economics of Franchising by Roger Blair
Franchising & Licensing by Andrew Sherman
Quick Service Restaurants, Franchising and Multi-Unit Chain management by H. G. Parsa and Francis Kwansa
The Economics of Franchising by Roger Blair
Franchising & Licensing by Andrew Sherman
Quick Service Restaurants, Franchising and Multi-Unit Chain management by H. G. Parsa and Francis Kwansa
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Term paper 學期報告Term paper 學期報告 Term paper academic report |
50 | |
| Case Study Presentation 個案報告發表Case Study Presentation 個案報告發表 Case Study Presentation Case Report |
30 | |
| Participation 課堂參與Participation 課堂參與 Participation class participation |
20 |
