1.學習當代最新的餐旅營運管理議題與知識。
2.培養科學化營運管理與分析的能力。1. Learn the latest contemporary hotel and restaurant operation management issues and knowledge.
2. Cultivate the ability of scientific operation management and analysis.
本課程專為餐旅碩士在職專班的學生所設計，具備或不具備餐旅相關背景者，都可選修這門課；課程中將涵蓋餐旅相關實例、案例、與最新的學術文章，主要議題包含：排隊等候、營收管理、菜單工程、區位選擇、產能管理、供應商管理、存貨管理、生產力、程序管理...等等。本課程上課時，會有很多師生互動、同儕互動的機會，同學修完這門課後，可以學到許多餐旅營運管理的關鍵知識與分析方法，可為日後之餐旅實務經營，培養更深化的洞察力與分析能力。
This course is specially designed for students in the on-the-job master's program in hospitality and tourism. Anyone with or without a hospitality-related background can take this course. The course will cover hospitality-related examples, cases, and the latest academic articles, mainly Topics include: waiting in line, revenue management, menu engineering, location selection, capacity management, supplier management, inventory management, productivity, process management...etc. During this course, there will be many opportunities for teacher-student interaction and peer interaction. After completing this course, students can learn a lot of key knowledge and analysis methods of hotel operations and management, which can provide training for future practical operations of restaurants and hotels. Deeper insights and analytical skills.
講義
參考閱讀資料
Waiting time:
Maister, D., Czepiel, J. A. et al. (1985). The Psychology of Waiting Lines. The Service Encounter, Lexington Books.
Restaurant operations:
Hwang, J., (2008). Restaurant Table Management to Reduce Customer Waiting Times. Journal of Foodservice Business Research, 11(4): 334-351.
Location:
Kimes, S. E. and Fitzsimmons J. A. (1990). Selecting Profitable Hotel Sites at La Quinta Motor Inns. Inerfaces 20(2): 12-20.
Capacity management:
Desai1, S. S. and Hunsucke, J. L. (2008). A Sensitivity Analysis Tool for Improving the Capacity of Amusement Rides. Journal of Simulation 2: 117-126.
Productivity:
Reynolds, D. and Biel, D. (2007). Incorporating Satisfaction Measures into a Restaurant Productivity Index. International Journal of Hospitality Management 26: 352-361.
Revenue management:
Kimes, S. E., 2004. Restaurant Revenue Management: Implementation at Chevys Arrowhead, Cornell Hotel and Restaurant Administration Quarterly 45(1): 52-67.
Simulation:
Kuo, C.F. and Nelson, D.C., (2009). A Simulation Study of Production Task Scheduling for a University Cafeteria, Cornell Hospitality Quarterly, vol. 50: pp. 540 - 552.
參考閱讀書籍：
Ball, Jones, Kirk, and Lockwood. Hospitality Operations: A Systems Approach. Continuum. (桂魯代理) (東海圖書館647.94068 H794o 2003 )
Jones, P. Introduction to Hospitality Operations. ((東海圖書館電子書)
Fitzsimmons and Fitzsimmons. Service Mangement: Operations, Strategy, Information Technology, McGraw Hill. (華泰代理)
Stevenson, Operations Management. (華泰代理)
Handouts
Reference reading materials
Waiting time:
Maister, D., Czepiel, J. A. et al. (1985). The Psychology of Waiting Lines. The Service Encounter, Lexington Books.
Restaurant operations:
Hwang, J., (2008). Restaurant Table Management to Reduce Customer Waiting Times. Journal of Foodservice Business Research, 11(4): 334-351.
Location:
Kimes, S. E. and Fitzsimmons J. A. (1990). Selecting Profitable Hotel Sites at La Quinta Motor Inns. Inerfaces 20(2): 12-20.
Capacity management:
Desai1, S. S. and Hunsucke, J. L. (2008). A Sensitivity Analysis Tool for Improving the Capacity of Amusement Rides. Journal of Simulation 2: 117-126.
Productivity:
Reynolds, D. and Biel, D. (2007). Incorporating Satisfaction Measures into a Restaurant Productivity Index. International Journal of Hospitality Management 26: 352-361.
Revenue management:
Kimes, S. E., 2004. Restaurant Revenue Management: Implementation at Chevys Arrowhead, Cornell Hotel and Restaurant Administration Quarterly 45(1): 52-67.
Simulation:
Kuo, C.F. and Nelson, D.C., (2009). A Simulation Study of Production Task Scheduling for a University Cafeteria, Cornell Hospitality Quarterly, vol. 50: pp. 540 - 552.
Reference reading books:
Ball, Jones, Kirk, and Lockwood. Hospitality Operations: A Systems Approach. Continuum. (Guilu Agent) (Donghai Library 647.94068 H794o 2003)
Jones, P. Introduction to Hospitality Operations. ((东海 Library e-book)
Fitzsimmons and Fitzsimmons. Service Mangement: Operations, Strategy, Information Technology, McGraw Hill. (Huatai Agent)
Stevenson, Operations Management. (Huatai Agent)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
20 | |
| 課堂參與課堂參與 class participation |
20 | |
| 期中考期中考 midterm exam |
25 |
