本課程之目的，即在於運用觀光與行銷之理論，以探索政府相關部門之都市計劃策略與觀念是否與時俱進，而使都市之發展與管理，能與全球化的網路脈動結合。學生修習本課程，可學到都市計劃、觀光服務與管理學等三領域的知識，並藉由跨領域知識整合的訓練，也培養了靈活的創意思維，與創新的技巧。尤其運用教師所獨創的個人化腦力激盪術於行銷學領域；以及採用都市景觀美學領域中的心理視覺線原理於都市觀光與行銷策略之擬定，據此而與都市計劃之規劃與設計的相關知識，進行跨領域的知識整合，此對於學生之生涯規劃，例如各項相關都市計劃之公職考試，將有莫大的幫助。此外，對於服務、管理學與行銷學有興趣之同學，也可習得相關之知識、技巧與觀念，此同樣也對於其未來之投入職場或追求更高學位的實力之培養，將會有所助益。The purpose of this course is to use the theories of tourism and marketing to explore whether the urban planning strategies and concepts of relevant government departments are advancing with the times, so that urban development and management can be integrated with the pulse of the global Internet. By taking this course, students can learn knowledge in three fields: urban planning, tourism services and management. Through cross-field knowledge integration training, students can also develop flexible creative thinking and innovative skills. In particular, the teacher's original personalized brainstorming technique is used in the field of marketing; and the psychological visual line principle in the field of urban landscape aesthetics is used in the formulation of urban tourism and marketing strategies, based on which it is related to the planning and design of urban plans. , integrating knowledge across fields, which will be of great help to students’ career planning, such as civil service examinations in various related urban plans. In addition, students who are interested in service, management and marketing can also acquire relevant knowledge, skills and concepts, which will also be helpful for their ability to enter the workplace or pursue higher degrees in the future. beneficial.
莊翰華(1998)。都市行銷理論與實務。新竹市：建都文化。
錢學陶(2007)。都市計畫學導論。台北市：茂榮。
張金鶚 (2011)。張金鶚的都市更新九堂課。台北：方智。
曹勝雄(2014)。觀光行銷學。台北市：前程。
陳建和(2007)。觀光行銷學。台北市：揚智。
徐惠群(2011)。觀光行銷管理實務。新北市：揚智。
汪芷榆、謝家豪(2011)。觀光行政法規。新北市：新文京。
吳松齡(2009)。休閒行銷學。新北市：揚智。
Benton, J. R., & DiYanni, R. (1999). Arts and Culture- an introduction to the Humanities. New Jersey: Prentice
Hall, Inc.
Zhuang, Hanhua (1998). Urban marketing theory and practice. Hsinchu City: Jiandu Culture.
Qian Xuetao (2007). Introduction to Urban Planning. Taipei City: Maorong.
Zhang, Jin'e (2011). Zhang Jin'e's nine lessons on urban renewal. Taipei: Fang Zhi.
Cao Shengxiong (2014). Tourism Marketing. Taipei City: Qiancheng.
Chen, J. H. (2007). Tourism Marketing. Taipei: ALi.
Xu Huiqun (2011). Tourism marketing management practice. New Taipei City: ALi.
Wang Zhiyu, Xie Jiahao (2011). Tourism administrative regulations. New Taipei City: Xinwenjing.
Wu, Songling (2009). Leisure Marketing. New Taipei City: ALi.
Benton, J. R., & DiYanni, R. (1999). Arts and Culture- an introduction to the Humanities. New Jersey: Prentice
Hall, Inc.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考成績期中考成績 midterm exam results |
25 | 測驗學生對本課程的基礎瞭解程度 |
| 期中考成績期中考成績 midterm exam results |
25 | 測驗學生對本課程的整體瞭解程度 |
| 平時成績平時成績 usual results |
25 | 包含平時作業、出席狀況以及課堂表現等 |
| 專題報告專題報告 Special report |
25 | 測驗學生對本課程的專業實力 |
