1. 探討重要的經濟學原理與市場運作的機制與原則；
2. 探討如何蒐集與分析公部門的觀光統計數據，以了解台灣過去、現在、並推估未來觀光市場發展趨勢；
3. 探討如何進行景觀規劃設計中之「旅遊市場特性分析與預測」、「遊憩活動與設施容量推估」、「計畫效益分析」等工作；
4. 探討美學體驗產業過去與未來的發展趨勢、美學體驗產業的特徵、各國美學體驗產業的樣貌、及如何創造暨可永續經營、又可感動人心、深具體驗內涵的景觀與觀光遊憩產業模式；1. Explore important economic principles and mechanisms and principles of market operation;
2. Explore how to collect and analyze the public department’s viewing statistics to understand Taiwan’s past, present and estimate future development trends of the tourism market;
3. Explore how to carry out "Travel Market Characteristic Analysis and Prediction", "Space and Recreation Activities and Facilities Capacity Estimation", "Planning Benefit Analysis" and other work in landscape planning design;
4. Explore the past and future development trends of aesthetic experience industry, the characteristics of aesthetic experience industry, the appearance of aesthetic experience industry in various countries, and how to create a landscape and sightseeing industry model that can be continuously operated, touch people's hearts, and deeply experience the connotation;
本課程乃景觀系大學部社會組系列課程之一。本課程分為四大面向，首先，讓學生了解一般市場的基本經濟運作，並可舉一反三應用到各行各業。第二，聚焦到景觀系學生畢業後最常接觸到的產業—休閒遊憩產業，探討台灣觀光旅遊市場的規模、旅遊趨勢、遊客特性、旅遊特性與旅遊消費特性。第三，探討大四景觀規劃時會用到的一些和經濟有關的評估方法或技術。最後，探討現在與未來時代的經濟趨勢－美力經濟。
This course is one of the social organization series of the University of the Jingxi Department. This course is divided into four major aspects. First, it allows students to understand the basic economic operations of the general market, and can apply them to all walks of life. Second, focus on the industry that students in the landscape department most often come into contact with after graduating from the industry - leisure and leisure industry, and explore the scale, travel trends, tourist characteristics, travel characteristics and travel consumption characteristics of Taiwan's tourist market. Third, explore some economic-related evaluation methods or techniques that will be used when planning for senior high school landscapes. Finally, explore the economic trends of the present and future eras - Meili economy.
1.朱延智，(2005)，生活經濟學 (初版)，台北：五南。
2.夏業良、魯瑋譯(B. J. Pine II & J. H. Gilmore原著)，(2003)，體驗經濟時代，台北：經濟新潮社。
3.郭輝勤著，(2008)，創意經濟學，台北：我識。
4.交通部觀光局網站資料(http://admin.taiwan.net.tw/public/public.aspx?n)。
1. Zhu Yanzhi, (2005), Life Economics (first edition), Taipei: Wunan.
2. Xia Shiliang and Lu Wei Lu (original work by B. J. Pine II & J. H. Gilmore), (2003), experience the economic era, Taipei: Economic New Trend Society.
3. Guo Xiqin, (2008), Creative Economics, Taipei: I know.
4. Website information of the Ministry of Transportation’s Tourism Bureau (http://admin.taiwan.net.tw/public/public.aspx?n).
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考試期中考試 Midterm exam |
45 | |
| 期末考試期末考試 Final exam |
45 | |
| 平時成績平時成績 Regular achievements |
10 | 包括出席記錄與學習態度...等 |
