1. 探討重要的經濟學原理與市場運作的機制與原則；
2. 探討如何蒐集與分析公部門的觀光統計數據，以了解台灣過去、現在、並推估未來觀光市場發展趨勢；
3. 探討如何進行景觀規劃設計中之「旅遊市場特性分析與預測」、「遊憩活動與設施容量推估」、「計畫效益分析」等工作；
4. 探討美學體驗產業過去與未來的發展趨勢、美學體驗產業的特徵、各國美學體驗產業的樣貌、及如何創造暨可永續經營、又可感動人心、深具體驗內涵的景觀與觀光遊憩產業模式；1. Discuss important economic principles and the mechanisms and principles of market operation;
2. Discuss how to collect and analyze tourism statistical data from the public sector to understand Taiwan’s past, present, and estimate future tourism market development trends;
3. Discuss how to carry out "tourism market characteristics analysis and forecasting", "recreational activities and facility capacity estimation", "planning benefit analysis" and other tasks in landscape planning and design;
4. Discuss the past and future development trends of the aesthetic experience industry, the characteristics of the aesthetic experience industry, the appearance of the aesthetic experience industry in various countries, and how to create landscapes and tourism that can be operated sustainably, touch people's hearts, and have deep experiential connotations. industrial model;
本課程乃景觀系大學部社會組系列課程之一。本課程分為四大面向，首先，讓學生了解一般市場的基本經濟運作，並可舉一反三應用到各行各業。第二，聚焦到景觀系學生畢業後最常接觸到的產業—休閒遊憩產業，探討台灣觀光旅遊市場的規模、旅遊趨勢、遊客特性、旅遊特性與旅遊消費特性。第三，探討大四景觀規劃時會用到的一些和經濟有關的評估方法或技術。最後，探討現在與未來時代的經濟趨勢－美力經濟。
This course is one of a series of courses in the social group of the Department of Landscape Architecture. This course is divided into four major aspects. First, it allows students to understand the basic economic operations of the general market and apply it to all walks of life. Second, it focuses on the leisure and recreation industry, which is the industry most commonly encountered by landscape students after graduation, and explores the scale of Taiwan’s tourism market, tourism trends, tourist characteristics, tourism characteristics and tourism consumption characteristics. Third, discuss some economic-related evaluation methods or techniques that will be used in senior landscape planning. Finally, it discusses the economic trend of the present and future era - the American economy.
1.朱延智，(2005)，生活經濟學 (初版)，台北：五南。
2.夏業良、魯瑋譯(B. J. Pine II & J. H. Gilmore原著)，(2003)，體驗經濟時代，台北：經濟新潮社。
3.郭輝勤著，(2008)，創意經濟學，台北：我識。
4.交通部觀光局網站資料(http://admin.taiwan.net.tw/public/public.aspx?n)。
1. Zhu Yanzhi, (2005), Economics of Life (first edition), Taipei: Wunan.
2. Translated by Xia Yeliang and Lu Wei (original work by B. J. Pine II & J. H. Gilmore), (2003), Experience Economy Era, Taipei: Economic Trends Society.
3. Guo Huiqin, (2008), Creative Economics, Taipei: Woshi.
4. Website information of the Tourism Bureau of the Ministry of Transport (http://admin.taiwan.net.tw/public/public.aspx?n).
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考試期中考試 midterm exam |
45 | |
| 期末考試期末考試 final exam |
45 | |
| 平時成績平時成績 usual results |
10 | 包括出席記錄與學習態度...等 |
