分析政治人物與眾多媒體形象結合之實例，進而賦予學生政治形象塑造及實際操作能力Analyze the examples of combining politicians with the images of multimedia, and then give students the ability to shape political image and operate their actual operations
本課程旨在結合政治、媒體傳播與行銷三個領域之理論，綜合分析與探討政治傳播及政治行銷之實務，俾便理解操作之優劣和改進之道。
This course aims to combine the theory of the three fields of politics, media communication and marketing, and comprehensively analyze and explore the reality of political communication and political marketing, so as to understand the advantages and disadvantages of operations and the ways of improvement.
本課程無指定之專用教科書籍，以時事資料分析調整
This course has no specified special textbooks and textbooks, and is analyzed and adjusted based on current information.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中報告、考試期中報告、考試 Midterm report, exam |
30 | |
| 期末考期末考 Final exam |
30 | |
| 期末作業期末作業 Final operation |
30 | 立法委員候選人的競選傳播分析 |
| 出席率出席率 Attendance rate |
10 |
