2025 - 政治傳播與行銷 英授 Taught in English
Political Communication and Marketing
教育目標 Course Target
分析政治人物與眾多媒體形象結合之實例，進而賦予學生政治形象塑造及實際操作能力
Analyze the examples of combining politicians with the images of multimedia, and then give students the ability to shape political image and operate their actual operations
課程概述 Course Description
本課程旨在結合政治、媒體傳播與行銷三個領域之理論，綜合分析與探討政治傳播及政治行銷之實務，俾便理解操作之優劣和改進之道。
This course aims to combine the theory of the three fields of politics, media communication and marketing, and comprehensively analyze and explore the reality of political communication and political marketing, so as to understand the advantages and disadvantages of operations and the ways of improvement.
參考書目 Reference Books
本課程無指定之專用教科書籍，以時事資料分析調整
This course has no specified special textbooks and textbooks, and is analyzed and adjusted based on current information.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中報告、考試 Midterm report, exam |
30 | |
|
期末考 Final exam |
30 | |
|
期末作業 Final operation |
30 | 立法委員候選人的競選傳播分析 |
|
出席率 Attendance rate |
10 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2025
- 學分 Credit: 2-0
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上課時間 Course Time:Tuesday/7,8[SS102]
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授課教師 Teacher:郭達鴻
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修課班級 Class:政治系1-4
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選課備註 Memo:跨領域學程課程
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