應用個體經濟理論、產業經濟理論以及管理學概念以了解企業組織在所處經營環境中之策略性規劃問題。Apply individual economic theory, industrial economic theory and management concepts to understand the strategic planning issues of enterprise organizations in their operating environment.
應用個體經濟理論、產業經濟理論以及管理學概念以了解企業組織在所處經營環境
中之策略性規劃問題。主要內容包括策略性思考架構、價格策略以及非價格策略。
授課內容與方式主要在於經濟原理與實務應用的結合，以進一步啟發學生對於經濟
學理的認識與興趣。
Apply individual economic theory, industrial economic theory and management concepts to understand the business environment in which business organizations operate
strategic planning issues. The main content includes strategic thinking structure, price strategy and non-price strategy.
The teaching content and methods mainly focus on the combination of economic principles and practical applications to further inspire students to understand economics.
Academic understanding and interest.
1.Mulligan, J.S., Managerial Economics-Strategy for Profit
2.Oster, S.M., Modern Competitive Analysis
3.洪明洲，現代競爭分析(Oster:Modern Competitive Analysis 2/e \、94)，華泰
4.邱永和，管理經濟學(10版) Managerial Economics: Applications, Strategy, Tactics 10/e，華泰
5.Porter, Michael E., Competitive Advantage
6.《競爭策略：產業環境及競爭者分析》，麥可•波特，天下，2007年，第二版
1.Mulligan, J.S., Managerial Economics-Strategy for Profit
2.Oster, S.M., Modern Competitive Analysis
3. Hong Mingzhou, Modern Competitive Analysis (Oster: Modern Competitive Analysis 2/e \, 94), Huatai
4. Qiu Yonghe, Managerial Economics (10th Edition) Managerial Economics: Applications, Strategy, Tactics 10/e, Huatai
5.Porter, Michael E., Competitive Advantage
6. "Competitive Strategy: Analysis of Industry Environment and Competitors", Michael Porter, Tianxia, 2007, second edition
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
33 | |
| 期末考期末考 final exam |
33 | |
| 期末報告期末報告 Final report |
33 | |
| 課堂表現課堂表現 Classroom performance |
10 |
