應用個體經濟理論、產業經濟理論以及管理學概念以了解企業組織在所處經營環境中之策略性規劃問題。Apply individual economics, industry economics, and management concepts to understand the strategic planning problems of corporate organizations in their operating environments.
應用個體經濟理論、產業經濟理論以及管理學概念以了解企業組織在所處經營環境
中之策略性規劃問題。主要內容包括策略性思考架構、價格策略以及非價格策略。
授課內容與方式主要在於經濟原理與實務應用的結合，以進一步啟發學生對於經濟
學理的認識與興趣。
Apply personal economics, industry economics, and management concepts to understand where a business organization operates
strategic planning problems. The main contents include strategic thinking structure, price strategies and non-price strategies.
The content and methods of teaching are mainly about combining economic principles and practical applications to further develop students' economic issues.
Knowledge and interest in science.
1.Mulligan, J.S., Managerial Economics-Strategy for Profit
2.Oster, S.M., Modern Competitive Analysis
3.洪明洲，現代競爭分析(Oster:Modern Competitive Analysis 2/e \、94)，華泰
4.邱永和，管理經濟學(10版) Managerial Economics: Applications, Strategy, Tactics 10/e，華泰
5.Porter, Michael E., Competitive Advantage
6.《競爭策略：產業環境及競爭者分析》，麥可•波特，天下，2007年，第二版
1.Mulligan, J.S., Managerial Economics-Strategy for Profit
2.Oster, S.M., Modern Competitive Analysis
3. Hong Mingzhou, Modern Competitive Analysis (Oster: Modern Competitive Analysis 2/e \, 94), Huatai
4. Qiu Yonghe, Management Economics (10th Edition) Managerial Economics: Applications, Strategy, Tactics 10/e, Huatai
5.Porter, Michael E., Competitive Advantage
6. "Competition Strategy: Industry Environment and Competitor Analysis", McPotter, World, 2007, Second Edition
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
33 | |
| 期末考期末考 Final exam |
33 | |
| 期末報告期末報告 Final report |
33 | |
| 課堂表現課堂表現 Classroom performance |
10 |
