本課程以個體經濟學的基本理論為基礎，主要探討非完全競爭市場的課題。課程著重學生分析能力的培養，鼓勵學生閱讀與工商及經濟有關的報紙雜誌，從中取得個案研究的機會。課程講授將儘量配合產業現況及個案分析，使學生有能力將產業經濟理論應用於實際議題的分析。This course is based on the basic theory of individual economics and mainly explores the topics of non-complete competition markets. The course focuses on cultivating students' analytical abilities, encouraging students to read newspapers related to industry and commerce and economy, and obtain opportunities for case research. The course lecture will cooperate with industry current situations and case analysis as much as possible, so that students can have the ability to apply industry economics discussions to the analysis of actual issues.
本課程係產業組織的基礎課程，為產業經濟分析及產業研究等一系類課程的基礎。課程以個體經濟學的基本理論為基礎，主要探討產業間廠商之水平及垂直關係。水平關係包含非完全競爭市場的課題，除介紹傳統的結構行為—績效理論之外，將以賽局理論為架構，探討廠商與廠商之間的互動對產業的影響。垂直關係則包含廠商之垂直整合、控制、分工及供應鏈的建立。課程主要內容包括廠商的理論的簡介、產業結構指標的介紹及廠商進出的影響因素、賽局理論與寡占理論、廠商的勾結與訂價行為、垂直整合與分工、產品差異化與廣告、政府的政策及法令的管制對廠商及產業的影響也在探討之列。除了產業組織理論的介紹，將配合產業現況及個案的討論以強化學習深度。
This course is the foundation of a series of courses such as industry economic analysis and industry research. The course is based on the basic theory of individual economics and mainly explores the horizontal and vertical relationships of industry manufacturers. Level relationships include topics that are not fully competitive in the market. In addition to introducing traditional structural behavior-performance theory, the competition theory will be used as a framework to explore the impact of the interaction between manufacturers on the industry. Vertical relationships include vertical integration, control, division of labor and establishment of supply chains by manufacturers. The main content of the course includes the introduction of the manufacturer's theory, the introduction of the industry structure indicators, the influencing factors of the manufacturer's entry and exit, the theory of the competition and oligopolytics, the manufacturer's links and pricing behavior, vertical integration and division of labor, product differences and advertising, government's The impact of policy and laws on manufacturers and industries is also being explored. In addition to the introduction of industry organization theory, we will cooperate with industry presentation and case discussions to enhance the depth of learning.
Waldman, Don E. and Elizabeth J. Jensen, 2013,Industrial Organization: Andison-Wesley. (雙葉書局代理)
陳正倉、林惠玲、陳忠榮、莊春發，2007，產業經濟學，台北雙葉書廊。
Carlton, Dennis and Jeffrey M. Perloff, 2000, Modern Industrial Organization, Harper Collins, New York.
Kim, W. Chan & Renee Maubrgne(金偉燦，莫伯尼)，2005，藍海策略(Blue Ocean Strategy) 天下文化。
Porter, Michael E.競爭策略
Porter, Michael E.，2003，競爭論(On Competition)，天下文化。
Sheth, J. & R. Sidodia, The Rull of Three: Surviving and Thriving in Competitive Markets, (王柏鴻譯，企業競爭優勢：三強鼎立的市場新局面，時報出版)。
Waldman, Don E. and Elizabeth J. Jensen, 2013,Industrial Organization: Andison-Wesley. (Double Leaf Book Office Agent)
Chen Zhengyou, Lin Huiling, Chen Zhongrong, and Zhuang Chunfa, 2007, Industrial Economics, Taipei Double Leaf Library.
Carlton, Dennis and Jeffrey M. Perloff, 2000, Modern Industrial Organization, Harper Collins, New York.
Kim, W. Chan & Renee Maubrgne (Kim Wynn, Mobern), 2005, Blue Ocean Strategy (Blue Ocean Strategy) World Culture.
Porter, Michael E. Competition Strategy
Porter, Michael E., 2003, On Competition, World Culture.
Sheth, J. & R. Sidodia, The Rull of Three: Surviving and Thriving in Competitive Markets, (Wang Bo-Dong, Corporate Competition Advantages: A New Situation in the Three Strong Market, Times Published).
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 報告及平時成績報告及平時成績 Report and peacetime achievements |
30 | |
| 期中考期中考 Midterm exam |
35 | |
| 期末考期末考 Final exam |
35 |
